How to Design Eyelash Extension Business Cards
September 23, 2019 by The Lash Professional.
Let’s talk about something that might seem old-school but is still so important—business cards. I know, we’re all obsessed with Instagram and TikTok to promote our businesses, but trust me, a great business card is still a must-have for any lash artist. It’s your chance to make a lasting impression and give potential clients something tangible to remember you by.
If you’re wondering how to design eyelash extension business cards that truly represent your brand, you’re in the right place.
I’ve learned what works (and what doesn’t) when it comes to creating business cards that wow clients and grow your business. Let’s dive in!
Why Do You Need Business Cards?
Before we get into the design tips, let’s talk about why business cards are still relevant for lash artists:
Networking on the Go: Whether you’re at a lash conference or chatting with someone at a coffee shop, a business card is an easy way to share your info.
Professionalism: A sleek, well-designed card shows you take your business seriously.
Tangible Reminder: Social media handles are great, but a card gives people something physical to hold onto.
What to Include on Your Business Card
Your business card is small, so every detail matters. Here’s what to include:
1. Your Name and Title
Clients need to know who you are and what you do. Example:
Jane Doe, Lash Artist & Owner
2. Contact Information
Make it easy for clients to reach you:
Phone number
Email address
Website
3. Social Media Handles
If Instagram is your primary portfolio (let’s be honest, it probably is), include your handle! Example:
Instagram: @LashesByJane
4. Services Offered
Briefly list what you specialize in, like:
Classic, Hybrid, and Volume Lashes
Lash Lifts
Aftercare Products
5. Booking Details
If you use an online booking system, include the link or a QR code.
How to Design Eyelash Extension Business Cards
Now for the fun part—designing your cards!
1. Reflect Your Brand
Your business card should match your overall vibe. Are you all about glam and sparkle, or do you prefer a sleek and minimalist look? Use colors, fonts, and designs that reflect your brand personality.
Example for Glam Vibes: Metallic fonts, gold accents, and soft pinks.
Example for Minimalist Vibes: Neutral tones, clean lines, and simple fonts.
2. Choose the Right Layout
A cluttered card is overwhelming, so keep it clean and balanced. Here are two layout ideas:
Front: Your name, title, and logo.
Back: Contact info, services, and social media handles.
Pro Tip: Use one side for essential details and leave the other side for a pop of personality—like your logo or a photo of your best lash set.
3. Add a Logo
If you don’t already have a logo, now’s the time to invest in one. A professional logo adds credibility and makes your brand instantly recognizable.
4. Include a QR Code
QR codes are such a game-changer! Link it to your booking site, Instagram page, or portfolio so potential clients can find you with a quick scan.
5. Pick High-Quality Materials
Your business card should feel as good as it looks. Opt for sturdy card stock with a matte or glossy finish. Consider unique touches like embossed lettering or foil accents to stand out.
Mistakes to Avoid
Even the cutest design won’t work if it’s not functional. Here’s what to avoid:
Too Much Information: Keep it simple and focus on what’s most important.
Tiny Fonts: If clients have to squint, they won’t bother reading.
Low-Quality Printing: A flimsy or pixelated card can make you look unprofessional.
Where to Print Your Business Cards
Once you’ve designed your card, you’ll need a reliable printer.
Here are some options:
Vistaprint: Affordable and customizable.
Moo: High-end options with premium finishes.
Canva: Design and print directly from the platform.
How to Use Your Business Cards
Now that you’ve got gorgeous business cards, it’s time to put them to work:
Always Carry Them: Keep a stack in your purse, car, and lash kit.
Give Them to Clients: Include a card with every service or aftercare kit.
Network Like a Pro: Hand out cards at beauty events, conferences, or even casual meetups.
Add Them to Packages: If you sell lash aftercare products, include a card with each purchase.
Final Thoughts on How to Design Eyelash Extension Business Cards
Your business card is more than just a piece of paper—it’s an extension of your brand and your artistry. With the right design, you can leave a lasting impression that brings in new clients and strengthens your lash business.
So, how to design eyelash extension business cards that stand out? Keep it clean, reflect your vibe, and make sure all the key details are easy to find. And don’t forget to use those cards to network like the boss babe you are.
Ready to grow your lash empire? Sign up for a coaching session with Vanessa!