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January 31, 2022 by The Lash Professional.
We have some troubling news. Just like money doesn’t grow on trees, customers don’t fall from the sky. The horror! You have to catch the attention of potential clients with a banging lash extension marketing strategy.
We know! It’s an extra step, but luckily, marketing your business can be fun. And with the help of your, ahem, favorite lash professionals it should be an easy task. We’ve got your back — keep reading.
We like to think that we can do it all, and we can! But when it comes to your marketing campaign, it may be beneficial to focus on a few key elements so you do a few things fabulously instead of everything mediocrely.
What does that mean?
If you’re just getting your business off the ground, you might not yet have the budget for a massive print media campaign. In that case, you could do well by focusing your marketing on social media posts, getting your name out there in the community by using relevant keywords. Of course, you could also decide to print some brochures and hand them out to passers-by to introduce yourself both to new customers and other businesses!
You have options! Just don’t try to do them all at once.
Now, before picking up some outdated marketing tell-all book, it’s worth remembering that in the digital age, what constitutes effective “marketing materials” is just a liiiittle different from the past.
Print ads, brochures, and flyers may have done the job a few years ago. Nowadays, social media posts, email marketing, digital ads, and SEO all play an outsized role. People spend so much time online that a marketing strategy that doesn’t try to reach them on the web is likely doomed to failure. That won’t be you, though, right? Nope!
Don’t get discouraged! We love a handy and shareable aftercare card. Just make sure you’re also including marketing materials that consider online users.
You’re asking your clients a lot to trust you near their peepers. Trust takes time to build, and it starts with your marketing materials.
Your eyelash extension marketing materials should reflect reality. It’s one thing to include touched-up photos in your marketing materials, but another to post or share things that are false about your facilities or services. Let your before and after lash extension photos speak for themselves. No need for deceptive editing.
Don’t overpromise and underdeliver! Just be your honest, authentic, lash-loving self in your eyelash extension marketing materials to make a good first impression.
The most important thing to remember when creating eyelash extension marketing materials for print, digital, or social media is to make sure they’re engaging, shareable, and reflect your brand.
Include your logo (if you don’t have one, make one!), a catchy slogan or tagline (Don’t have one? Write one!), and of course, your contact information (address, phone number, e-mail, Facebook and Instagram profiles, and so on).
Likewise, make sure your brand is cohesive across all marketing materials. If you have a fun brand persona, let that shine, from your eyelash extension Instagram account to your print brochures. If you want to reflect a more serious tone, maybe opt out of GIFs and memes on your materials. Understand your brand, and do what’s right for your brand.
Don’t think we left you hanging. We have some free (yes, free) eyelash extension marketing templates and materials for you to consider.
These are just a few ideas to get you started! Feel free to make any of these eyelash extension marketing material suggestions your own, and start raking in those clients.
By the way, you can do something else to make yourself more marketable aside from sharing flashy eyelash extension marketing materials.
The Lash Professional has a wide range of lash extension classes that can help you build up your eyelash extension skills, or build upon the knowledge you already have. Providing quality lash extension services to your clients will lead them to recommend you to others. Since word-of-mouth is still one of the most effective marketing strategies, this is not an aspect of marketing that you should ever overlook.
To make sure you’re the best lash tech that you can be, check out the many online courses offered by The Lash Professional today. They’re convenient and affordable and can help you lash with expertise and confidence!
February 18, 2021 by The Lash Professional.
A picture’s worth a thousand words, especially when it comes to eyelash extensions before and after pics! If you’re trying to decide between a soft natural classic look and a more dramatic look, we’ve compiled this expert roundup of eyelash extensions before and after pics portraying a variety of lash extension sizes to facilitate your research.
Keep in mind that in order to achieve the best look and results for you, it’s important to first consider your eye shape, natural lashes, and daily makeup routine. Your certified Lash Artist should be able to guide you through your eyelash journey in finding a personalized look for you. You are unique and so should your eyelashes be!
Check out these eyelash extensions before and after pictures for different eye shapes and lash types.
eyelash extensions before and after
Longer, fuller and luscious lashes. Photo credit: Instagram user @lashes_by_alaina, a certified Lash Artist at Flutters Lash Studio in Oklahoma City, OK.
A volume full set for a fully dramatic look. Photo credit: Instagram user @lashes_by_cass, a certified Lash Artist at Extensions by Cassie, a lash salon in San Diego, California.
Hybrid lashes, a mix of classic and volume lashes. Photo credit: Instagram user @asheslashes.and.aesthetics, a certified aesthetician and Lash Tech at Ashes Lashes & Aesthetics in Welland, Ontario.
If fluff is what you’re looking for, volume lashes are the way to go! Photo credit: Instagram user @amazinglashstudiomassapequa, a lash studio in Massapequa, New York.
A Classic lash can do wonders! Photo credit: Instagram user @nikki_bellalash, Director of Education at Bella Lash, an eyelash extension company in Vineyard, Utah.
Another Classic set applied to open up those gorgeous eyes! Photo credit: Instagram user @makeupbymariaelisa, a Certified Lash Technician at Makeup by Mariaelisa, a lash salon in Philadelphia.
If you prefer a natural look, a lash lift might be a great option for you. Photo credit: Instagram user @estheticsbyamy, an esthetician at Curly Willow Spa in Richmond, Virginia.
A partial set makes for a subtle yet beautiful transformation. Photo credit: Instagram user @ninak_beauty, a Lash Artist at Melt by Melissa, a facial spa in Scottsdale, Arizona.
These D curl lashes will give you the popular “Doll” look and add a touch of drama to your eyes. Photo credit: Instagram user @drenchdayspa, a premier lash and brow studio in Ridgeland, Mississippi.
Enhance the natural shape of your eyes. Photo credit: Instagram user @ashleyelizabethbeauty, Lash Expert at Ashley Elizabeth Beauty, a beauty salon in Los Angeles, California.
June 19, 2017 by The Lash Professional.
The most important part of growing a successful lash business, is building and maintaining a loyal clientele.
Eyelash extensions is a service that need to be maintained regularly, in order to have a successful lash business, it is very important to do what you can to keep your clients happy and loyal. Happy clients are also a great source of advertising, because if they love your work (and you) they will tell everyone they know, sending more clients your way, which is the best type of advertising, because its FREE!
Here are a couple of tips for creating a great customer experience for your lash business:
1. Create a comforting and welcoming environment.
The client’s experience begins the second that they walk through the door. Therefore, make their first impression a good one! (Greet them with a friendly face and tone. Have an aesthetically pleasing environment. Play calming and soothing music.)
Make sure that your work station is clean and organized, that your lash bed is comfortable and cozy, and that the temperature of the room is set appropriately. (We suggest having additional blankets on hand during the colder months, so clients can get cozy, relax and even doze off if desired.
2. Try to read your client’s energy and adapt accordingly.
While it’s crucial to be super friendly and professional with every client, it’s also important to read your client’s energy and to pick up cues to the experience they are looking for.
Are they super chatty and want to get to know you, or talk about their day?
Either way, remember to be both professional and kind. You want your client to feel comfortable, safe and taken care of.
3. Keep your clients well-informed.
If this is your client’s first experience with extensions, explain the natural lash shedding cycle, aftercare and upkeep. This is not only so they know how to best care for their lashes after their appointment, but also so they have reasonable expectations for the retention of their extensions. (We recommend giving a handout to first time clients with instructions for aftercare, as something they can reference later if they have questions.)
Send your clients home with their own spoolie brush for combing through their lashes to keep them laying straight, fanned out, and looking their best.
4. Get to know your client.
Inquire as to why they are getting extensions. Are they getting married? Maybe going on a vacation? Or are they simply getting lashes to make their morning routine easier?
This also gives you an opportunity to give them more specific tips for aftercare and retention. (Examples: How to keep your lashes looking best when on vacation, or when getting professional wedding makeup done.)
If you do end up chatting with your client throughout their appointment, try to remember a few key details about them & something you may have talked about.
If needed, make a few notes in their file, so you have something to refer back to. This not only shows that you were paying attention, but also that you care to get to know them.
Be professional, but friendly. You want your clients to look forward to their appointments with you, not only because if the great work that you do, but also because they enjoy their time spent with you.
5. Go the extra mile.
Did your client have an abnormal amount of fall out, or possibly go through a shedding cycle? Did they just have their wedding, or come back from vacation, with their lashes slightly more out-of-sorts than usual? If so, spend a little extra “courtesy lashing time” on them.
Spending even just an extra 15-30min, free of charge, to get their lashes back to full and fabulous, shows not only that you take pride in what you do, but also that you care about them looking and feeling their absolute best.
**Yes, we agree that your time is valuable, and if the same client is coming in with mass-shedding issues every time, you may need to spend some time talking with them about possible causes for the extra fall out, or you can start booking out longer appointments for them, or even have them come in to see you more often. But, if its a rare occasion, and you do have the time, hook them up! They will be forever grateful!
Being a little flexible on your working hours is another way that you can go the extra mile for your client. On occasion, being willing to stay late or come in early for a client that needs a last minute appointment, or to get in before a trip or special event, shows that you care.
Clients will become loyal fans of yours, not only because you do good work, but also because they feel well taken care of, and that you have their best interest in mind. Nothing is more valuable for your lash business than client references. If your client has a good experience, they will share it with the people closest to them. If they have a great experience, they will shout it out over the rooftops for everyone to hear. Give your client a reason to rave about you, and watch your clientele grow!!
October 2, 2017 by The Lash Professional.
If you’re a lash artist and not using social media to grow your business, you’re seriously missing out. Social media is the place to show off your artistry, connect with potential clients, and build a loyal following. But it’s not just about posting pretty pictures—it’s about having a strategy.
As a lash artist I’ve learned the ins and outs of growing my lash biz through platforms like Instagram, TikTok, and Facebook. And trust me, it’s not as intimidating as it sounds! I’ll also share how The Lash Professional’s Meta Ad Training for Lash Artists can help you level up your social media game. Let’s dive in!
Social media isn’t just about going viral (although that’s a nice bonus); it’s about showcasing your skills and building trust with potential clients.
Here’s why every lash artist needs to be on social media:
Visual Appeal: Lash extensions are gorgeous, and social platforms are all about eye-catching content.
Connection: Social media lets you interact with clients, answer questions, and share your personality.
Marketing on a Budget: You can grow your business without spending a ton of money (and when you’re ready to invest, ads take it to the next level).
1. Choose the Right Platforms
Not all platforms are created equal. As a lash artist, you’ll want to focus on platforms that are heavy on visuals and engagement:
Instagram: Great for showcasing your work, posting before-and-after shots, and connecting with local clients.
TikTok: Perfect for quick tutorials, behind-the-scenes videos, and fun, relatable content.
Facebook: Ideal for joining local beauty groups and running ads to reach a specific audience.
Pro Tip: Start with one or two platforms where your target audience hangs out most and expand from there.
2. Post High-Quality Content
Your posts are your portfolio, so make them count!
Before-and-After Photos: Clients love seeing transformations. Use good lighting and a clean background for the best results.
Educational Content: Share lash aftercare tips, FAQs, or the benefits of different lash styles.
Behind-the-Scenes: Give followers a peek into your process, from prepping your tools to creating the perfect lash set.
Pro Tip: Invest in a ring light and a quality camera or smartphone to make your photos and videos pop.
3. Use Hashtags and Location Tags
Make it easy for potential clients to find you.
Hashtags: Use a mix of popular hashtags (#LashExtensions, #VolumeLashes) and local ones (#DallasLashes, #LashTechHouston).
Location Tags: Always tag your city or studio location to attract local clients.
4. Engage with Your Audience
Social media isn’t just about posting—it’s about connecting.
Reply to Comments and DMs: Show your followers that you’re approachable and ready to help.
Ask Questions: Post polls or questions in your Stories to encourage interaction.
Collaborate: Partner with local beauty pros for shoutouts or joint promotions.
5. Create Reels and TikToks
Short-form videos are everything right now, and they’re a great way to show off your personality and skills.
Ideas for Reels/TikToks:
Lash application tutorials.
“What’s in My Lash Kit” videos.
Fun trends (like “What Clients Say vs. What They Mean”).
Pro Tip: Use trending sounds to increase your reach.
6. Schedule Posts Consistently
Staying consistent is key to growing your following.
Plan Your Content: Use tools like Later or Planoly to schedule posts in advance.
Post Frequency: Aim for at least 3–5 posts per week and daily Stories.
Once you’ve nailed your organic content, it’s time to take things to the next level with ads. Facebook and Instagram ads (aka Meta Ads) are powerful tools for reaching potential clients in your area.
But here’s the thing—running ads can feel overwhelming if you’ve never done it before. That’s where The Lash Professional’s Meta Ad Training for Lash Artists comes in.
Learn the Basics: Understand how to create and target effective ads.
Save Time and Money: Avoid wasting your budget on ads that don’t work.
Attract the Right Clients: Use advanced targeting to reach people who are actually interested in your services.
Whether you’re just starting or looking to level up, this training will give you the confidence to run ads like a pro.
Even the best lash artists can slip up on social media.
Here’s what NOT to do:
Ignoring Analytics: Use insights to see what content performs best and adjust accordingly.
Overposting Salesy Content: Balance promotional posts with value-driven content like tips and tutorials.
Inconsistent Branding: Keep your colors, fonts, and tone consistent for a polished look.
1. Do I Need to Be on Every Platform?
Nope! Start with one or two platforms where your audience is most active and expand as you grow.
2. How Often Should I Post?
Aim for 3–5 posts per week and daily Stories to stay visible.
3. Are Paid Ads Necessary?
Not necessary, but they’re a great way to reach more people faster.
So, how do you use social media to grow your lash business? It’s all about creating engaging content, connecting with your audience, and investing in tools like Meta Ads to expand your reach.
Social media is your opportunity to showcase your skills, build trust, and attract clients who can’t wait to book with you. And when you combine a killer social strategy with premium products from The Lash Professional, there’s no stopping your success.
Ready to level up?
January 2, 2018 by The Lash Professional.
Let’s talk about Instagram—the holy grail for lash techs looking to grow their business and connect with clients. If you’re not using this platform to showcase your work and attract new bookings, you’re missing out! But just posting pretty pictures isn’t enough. You need strategy, consistency, and a little bit of flair to make your profile stand out.
As a lash artist and proud rep of The Lash Professional, I know firsthand how Instagram can take your lash game to the next level. In this post, I’ll share Instagram tips for lash techs that have worked for me, and I’ll introduce you to The Lash Professional’s Meta Ad Training—because once you’ve mastered organic growth, ads are the key to reaching even more potential clients. Let’s dive in!
1. Perfect Your Instagram Profile
Your Instagram profile is your digital business card, so make sure it’s on point!
Profile Picture: Use a clean, professional image or your logo.
Bio: Include who you are, what you do, and where you’re located. Example: “Certified Lash Artist | Specializing in Volume & Hybrid Lashes | Phoenix, AZ | Book Now ⬇️.”
Link in Bio: Use a link tree to share your booking page, website, and any promos.
Pro Tip: Keep your username simple and searchable, like @LashesByLuna.
2. Post High-Quality Content
Instagram is all about visuals, so your photos and videos need to slay.
Before-and-After Shots: These are a must! Clients love seeing transformations. Use good lighting, close-ups, and a clean background.
Reels and Tutorials: Show off your process or share lash care tips. Reels get major reach right now, so don’t skip them.
Client Testimonials: Post screenshots of glowing reviews to build trust with potential clients.
Pro Tip: Invest in a ring light and editing apps like Lightroom to make your content pop.
3. Be Consistent with Your Posting Schedule
Consistency is everything when it comes to Instagram growth. Aim for 3–5 posts per week and daily Stories to keep your audience engaged.
Use a Content Calendar: Plan your posts ahead of time to stay organized.
Mix It Up: Alternate between client work, educational posts, and behind-the-scenes content.
Pro Tip: Use scheduling tools like Later or Planoly to make posting a breeze.
4. Engage with Your Audience
Instagram’s algorithm loves engagement, so make it a priority to connect with your followers.
Reply to Comments and DMs: Show your audience you’re approachable and ready to answer questions.
Ask Questions in Stories: Use polls, quizzes, and Q&A stickers to spark interaction.
Follow Local Influencers: Interact with beauty influencers in your area—they might become clients or help promote your work!
5. Use Hashtags and Location Tags
Hashtags and location tags make it easier for potential clients to find you.
Local Hashtags: Include tags like #PhoenixLashes or #DallasLashTech to attract clients in your area.
Lash-Specific Hashtags: Use #VolumeLashes, #HybridLashes, or #LashExtensions in every post.
Tag Your Location: Always tag your city or studio location in posts and Stories.
6. Leverage Instagram Reels
If you’re not already using Reels, it’s time to start! Instagram is pushing Reels like crazy, which means they’re your best bet for reaching new audiences.
Reel Ideas for Lash Techs:
-Quick lash application tutorials.
-Behind-the-scenes clips of your setup.
-Fun trends with a lash twist (like “What Clients Think I Do vs. What I Actually Do”).
Pro Tip: Use trending sounds to boost your Reel’s reach.
7. Run Instagram Ads
Once you’ve nailed organic growth, it’s time to level up with Instagram ads. Ads allow you to target specific audiences—like potential clients in your area who are looking for lash services.
Not sure where to start? That’s where The Lash Professional’s Meta Ad Training comes in.
Why You Need This Training:
Learn the Basics: Understand how to create and target effective Instagram ads.
Save Time and Money: Avoid wasting your budget on ads that don’t work.
Attract Ideal Clients: Use advanced targeting to reach people who are actually interested in your services.
This course is a game-changer for lash artists who want to fill their books faster.
8. Track Your Analytics
Instagram provides insights that show what’s working and what’s not.
What to Track: Engagement rates, follower growth, and the performance of individual posts.
Adjust Your Strategy: If your Reels are killing it but static posts aren’t, focus more on video content.
Pro Tip: Use Instagram’s “Insights” feature to analyze your audience demographics and tailor your content to them.
9. Collaborate with Influencers and Other Beauty Pros
Partnering with local influencers or beauty professionals can expose your business to a whole new audience.
Influencers: Offer a free or discounted service in exchange for a post or shoutout.
Beauty Pros: Cross-promote with hairstylists, estheticians, or nail techs in your area.
10. Build a Strong Brand Identity
Your Instagram feed should have a cohesive look and feel that reflects your brand.
Stick to a Color Palette: Use consistent colors and filters for your photos.
Use Branded Highlights: Create Instagram Highlights for services, pricing, FAQs, and client reviews.
Pro Tip: Canva is an amazing tool for creating branded graphics and templates.
1. How Often Should I Post on Instagram?
Aim for 3–5 posts per week and daily Stories for maximum engagement.
2. Do I Need to Be on Every Social Media Platform?
Nope! Focus on Instagram and one other platform (like TikTok) to start.
3. Are Instagram Ads Worth It?
Absolutely! Ads allow you to reach a highly targeted audience, making them a great investment.
Instagram is a powerful tool for growing your lash business—it’s like your portfolio, client communication tool, and marketing platform all rolled into one. With these tips and a little consistency, you’ll be booking more clients and building your dream lash empire in no time.
Ready to take your Instagram game to the next level?
Check out The Lash Professional’s Meta Ad Training today!
Here’s to more likes, follows, and—most importantly—clients!
January 15, 2018 by The Lash Professional.
Marketing your business isn’t easy, but these days we are given a few tools to make it easier. Tools such as Yelp, business cards/flyers, and Instagram! Yes, we are going to talk about Instagram; how to take good eyelash pictures for Instagram, that is! How is this relevant you ask? Well keep reading to find out how your pictures alone can boost your Instagram success!
There are three things that you will want to remember before posting anything to your Instagram.
Image quality is the first, and most important, thing to look for in a picture. If you don’t have a quality image, you don’t have an image at all. What do I mean when I say image quality? I mean good lighting and good focus (and if you can manage, a good camera, however, iPhones work great too). Some key things to look for to help you determine if the photo has good lighting and a good focus are whether the photo appears grainy and pixelated and/or blurry.
If the photo looks grainy, do not assume it is just your camera. A grainy or pixelated photo can mean you took the photo in poor lighting. It means the camera could only pick up on minimal detail due to not being able to “see” the rest of the fine details. An easy fix is to move your client to an area that has a lot of natural light. Natural light is your best recourse for good quality photos. Your next option, if natural light is not an option, is to move to an area that has bright lights – avoiding fluorescents. DO NOT use your camera flash when taking lash pictures. Using your cameras flash casts shadows and glares and all kind of illusions that you won’t want to post on Instagram.
If the photo you have taken looks blurry, do not assume it is just your camera- though sometimes it is. A blurry photo means your camera was out of focus. Play with your camera or phone settings and see if there is a macro setting! If you aren’t sure what “macro” photography is, here is a snip from an article posted on the Digital Photography School website in regard to the origin of macro photography.
“…the term micro referred to a film image that was larger than 1:1 life size; micro photography could easily give you a 35mm film image of an ant that was itself larger than the original ant.”
Read more on macro photography here! By selecting some form of “macro” setting on your device (phone or camera) and optimizing your best light resource, you will notice a huge difference in what I referred to as image quality! Your followers will notice a difference too.
Image color is next. What do I mean by image color? Yes, lighting is important but what I am referring to is your surrounding. What is surrounding your client when you take the photos? You will want to create a cohesive Instagram feed and the best way to do this is to use similar colors in all of your photos! Marianna Hewitt explains this concept further in her blog by saying,
“…when you first click on a new profile, what you immediately see is an overall feed- so if this is visually appealing, more likely you’ll hit follow on a new account.”
How true is that? If something is aesthetically pleasing, you will want to see more of it, which means CLICK, follow!
The last but as equally important aspect of taking good eyelash pictures is to keep it consistent! Consistency is key, seriously. If someone follows you after seeing an awesome photo you’ve posted, you want to continue to give them awesome photos, right?! The best way to do this is to keep consistent image quality, to keep consistent color on your feed, and keep your posting frequency consistent! If you post once a day, be consistent with that; if you post a quote every 3 photos, be consistent with that! But most importantly, if you are taking an eyelash extension picture for Instagram, keep your style consistent. The Lash Professional’s partnered salon, The Lash and Sugar Company is a perfect example of consistent eyelash posts, as you can see in the photo.
If you are struggling with how to take good eyelash pictures for Instagram, refer to those three things; quality, color, and consistency!
April 16, 2018 by The Lash Professional.
If you’re a lash artist like me, you know that creating stunning lash sets is only half the battle. The other half? Filling your books with clients who love your work. That’s where smart marketing comes in! If you’re wondering how to attract more clients, I’ve got you covered with some of my favorite lash extension marketing ideas to get more clients.
As a lash artist repping The Lash Professional, I’ve learned that the key to growing your business is a mix of creativity, consistency, and using the right tools. Let’s dive into some tried-and-true marketing strategies that’ll take your lash game to the next level!
1. Showcase Your Work on Social Media
We live in a world where Instagram and TikTok are everythingand they’re goldmines for lash artists.
Post Before-and-After Photos: Nothing grabs attention like a side-by-side shot of a client’s transformation.
Create Reels and Tutorials: Show off your application process or share tips for lash aftercare.
Engage with Your Followers: Reply to comments, DM potential clients, and interact with other beauty accounts.
Pro Tip: Use hashtags like #LashExtensions, #LashTech, and your city’s name (e.g., #PhoenixLashes) to attract local clients.
2. Offer a Referral Program
Word of mouth is one of the best ways to grow your client base. Reward your current clients for bringing in new faces with a referral program.
Example: “Bring a friend and get $10 off your next fill!”
Pro Tip: Give both the referrer and the new client a discount to sweeten the deal.
3. Collaborate with Other Beauty Pros
Teaming up with hairstylists, estheticians, or makeup artists can help you reach new audiences.
Offer Bundle Deals: Partner with a local stylist to offer a “Lash & Blowout” package.
Cross-Promote on Social Media: Share each other’s work and tag your accounts.
Collaboration helps you tap into another pro’s client base while building a stronger beauty community.
4. Create a Google Business Profile
When people search “lash extensions near me,” you want your business to show up. A Google Business profile is free and makes it easy for clients to find you.
Add Photos: Upload pictures of your lash sets, studio, and services.
Encourage Reviews: Ask happy clients to leave a review—it boosts your visibility.
Pro Tip: Include your location and service keywords in your profile description to improve your ranking.
5. Run Special Promotions
Everyone loves a good deal! Use promotions to attract first-time clients or fill gaps in your schedule.
First-Time Discounts: Offer 20% off for new clients.
Holiday Promos: Create a special package for events like Valentine’s Day or prom season.
Fill Discounts: If you have last-minute openings, promote them at a discounted rate to keep your schedule full.
6. Build a Stunning Website
Even in the age of social media, a professional website adds credibility to your business.
Include an Online Booking Option: Make it easy for clients to schedule appointments.
Showcase Your Work: Include a portfolio of your best lash sets.
Add Testimonials: Highlight glowing reviews from happy clients.
Not a web designer? Platforms like Squarespace and Wix make it easy to create a gorgeous site without coding skills.
7. Send Email or Text Campaigns
Stay top of mind by keeping in touch with your clients through email or text updates.
Share Aftercare Tips: Send a quick email with lash maintenance reminders.
Announce Promotions: Let your clients know about upcomingdiscounts or special offers.
Send Appointment Reminders: Reduce no-shows with automated reminders.
Pro Tip: Use tools like Mailchimp or Square to manage your campaigns.
8. Attend Local Events
Getting involved in your community is a great way to meet potential clients.
Host a Pop-Up Event: Set up a booth at a local market or beauty fair and hand out business cards.
Offer Free Mini Services: Demonstrate lash lifts or consultations to showcase your expertise.
Sponsor a Charity Event: Partner with a local cause to give back and gain exposure.
9. Invest in High-Quality Products
Clients can tell when you’re using top-tier products, and it makes a difference in retention and satisfaction.
Why It Matters: Quality lashes and adhesives create better results, leading to happy clients and glowing reviews.
Where to Shop: The Lash Professional offers premium products that make your work shine.
10. Reward Loyal Clients
Keep your existing clients coming back with a loyalty program.
Example: “Get a free fill after 5 full sets!”
Pro Tip: Use a digital rewards system to track points and make it easy for clients to redeem.
1. How Can I Attract More Local Clients?
Use location-based hashtags on Instagram and create a Google Business profile to improve local search visibility.
2. Are Promotions Worth It?
Yes! Promotions attract new clients and encourage repeat visits, especially during slower months.
3. How Do I Know If My Marketing Is Working?
Track metrics like new client bookings, referral rates, and social media engagement to see what’s driving results.
Marketing your lash business doesn’t have to be overwhelming. With a mix of social media, local networking, and client incentives, you can build a strong client base and grow your business.
Remember, the key is consistency. Even small efforts add up over time. And when you pair killer marketing with flawless lash sets using The Lash Professional’s products, success is inevitable.
Learn how to set-up and run Meta ads and take your marketing to the next level!
February 18, 2021 by The Lash Professional.
Are you new to the lash industry and trying to build your lash clientele? Building your clientele can be overwhelming but remember, everyone has to start somewhere. Every lash artist has been in your exact shoes.
It will take some time, like everything else in life, but if you’re persistent, you can reach your lash goals and reach them fairly quickly. If you’re ready to build your lash clientele, follow these five easy tips to get you there. Learn how to get eyelash extension clients in a few simple ways with The Lash Professional.
When posting on social media, be professional, but don’t forget to be personable too. Lucky for you, we have a guide to Instagram tips and tricks to help you out! Your potential clients want to see who you are, not just your lash work. Do they want to spend two hours with you? Do they want to be in your presence every two weeks?
I personally love my lash artist because not only does she do amazing lashes, I also love spending time with her. So, show that amazing personality that makes you, you! Share lash-related posts, quotes, lash looks you’ve created, and personal achievements such as getting certified as a professional lash technician. You can use social media to grow your lash business by sharing what you do best –– lash extensions!
Social media has given lash artist’s a great way to reach potential clientele and create strong relationships with current clientele! Don’t skip this free marketing tool! Have some fun and get creative with your posts. It can be an excellent way for how to get eyelash extension clients quickly.
Ask clients for reviews! Reviews can help build your lash clientele quickly. Future clients searching for a lash artist will almost always look for online reviews, especially if they don’t have any personal recommendations. Think about it. Would you buy a mascara on Amazon that had zero reviews or one with 50 glowing reviews? It’s a pretty simple choice, right?
Google and Yelp can either bring you more clients or turn potential clients away. It’s important to shine on these review platforms to build your lash clientele, so spend some time adding photos of your work and your lash space, respond publicly to reviews, and don’t be afraid to ask current clients for reviews!
Asking clients to leave reviews is one of the easiest ways to increase eyelash extension clientele. Don’t be shy. You know you’re doing great work when clients walk out looking fabulous. They surely won’t mind sparing a couple of minutes to write a quick review.
Create an incentive or referral program. Word of mouth marketing is everything and more! Oh, and it’s free. Who doesn’t like free! Most people will find their lash artist from a recommendation from a friend or family member.
“Oh my gosh, I love your lashes. Who did them?” This question is a powerful way to gain more lash clients. Some of your clients may already recommend you to their friends and family, but a referral program will up the ante!
I recommend offering your clients a discount or even a free service or product for every referral they send you. Do the best eyelash extensions that make people stop and talk about your brand, lash babe! And then, give your clients an incentive to sell you too!
Ask your friends and family to help get your name out there! When thinking of how to build your lash clientele, don’t overlook the people closest to you! Family and friends are great resources for getting more eyelash extension clients.
They can help build your lash clientele by posting your work on their social media, talking about you to their friends and coworkers, and can even pass out your business cards. I promise, these people want you to succeed (so you can buy the bottle of wine at happy hour) and will help you get there, you just have to ask!
So don’t be nervous. Seek support from those you trust because I’m sure they are dying to help you grow your lash business. They might know just the person who is looking to try lash extensions and send them your way.
Be prepared with business cards and pricing. If someone compliments your lashes, give them your business card. If you overhear someone talking about lashes, give them your business card and prices. Or if you see someone with lashes, yep, you guessed it, compliment them and give them your info!
It won’t be enough to use a generic, bland design — that won’t catch their eye. Make sure your cards and price sheet stand out — give them some flair and use a cute design! Even better, you can even put a special discount for first-time clients on your business card or price sheet. If you don’t have a sheet, check out our downloadable price sheet template.
If you’re interested in learning more about the business side of running your own eyelash extension business, check out The Lash Professional’s Business Course! The course covers a lot of ground to help make your new lash business a huge success.
You’ve got this! Hopefully, this guide on how to get eyelash extension clients has helped you feel more confident. Building a lash clientele isn’t as hard as you think! Put some time into it and, you will be on your way to a full book of lash clients.
