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Retail Products for Your Lash Salon: What Every Lash Artist Needs to Know
October 10, 2019 by The Lash Professional.
Let’s talk about one of the most underrated ways to grow your business: retail products for your lash salon. As lash artists, we’re already pros at creating stunning lash sets, but did you know that offering retail products can boost your income and keep your clients’ lashes looking flawless between appointments?
As a lash artist representing The Lash Professional, I’ve learned that adding retail products to your salon isn’t just about making extra money—it’s about providing value to your clients and strengthening their trust in you. So, let’s break down why retailing is a must and what products you should stock in your lash salon.
Why Sell Retail Products in Your Lash Salon?
If you’re not already offering retail products, here’s why you should start:
1. Boost Your Income
Retail sales are a fantastic way to supplement your service income. Clients are already investing in their lashes—offering them the right products is an easy upsell that benefits both of you.
2. Enhance Client Results
Your clients want their lash extensions to last as long as possible. By offering products like lash-safe cleansers and serums, you’re giving them the tools to keep their lashes healthy and beautiful.
3. Build Client Trust
When you recommend retail products, clients see you as a knowledgeable professional. Plus, they’re more likely to buy from you than a random online store because they trust your expertise.
Top Retail Products for Your Lash Salon
Now that you know why retailing is essential, let’s talk about what to stock. Here are the must-have retail products for your lash salon:
1. Lash Cleansers
A lash-safe cleanser is an absolute must for clients with extensions. It helps remove dirt, oil, and makeup without compromising the adhesive bond.
Why It’s Important: Keeps lashes clean and extensions lasting longer.
Pro Tip: Offer a demo during appointments to show clients how to use it.
The Lash Professional’s Lash Cleanser is my go-to—it’s gentle, effective, and designed specifically for extensions.
2. Lash Growth Serums
Even with extensions, some clients want to improve the health and length of their natural lashes. A lash growth serum can work wonders.
Why It’s Important: Encourages lash health and complements the longevity of extensions.
Pro Tip: Recommend serums that are oil-free and safe to use with extensions.
3. Mascara for Lash Extensions
Yes, lash extension-safe mascara is a thing! Some clients still love the look of mascara for special occasions or to add a little extra drama.
Why It’s Important: Regular mascara can break down adhesive, so it’s crucial to offer an extension-friendly option.
Pro Tip: Make sure clients understand this is only for occasional use.
4. Lash Aftercare Kits
Bundle your best products into an aftercare kit! Include essentials like a cleanser, spoolies, and a how-to guide for lash maintenance.
Why It’s Important: Makes it easy for clients to stick to their aftercare routine.
Pro Tip: Offer the kit at a slight discount when purchased with a full set of lashes.
How to Sell Retail Products Without Feeling Pushy
If you’re worried about coming across as too salesy, don’t stress! Here’s how to naturally introduce retail products into your salon:
1. Use Products During Appointments
Demonstrate how to use lash cleansers or serums while your client is in the chair. When they see how easy and effective the products are, they’ll be more likely to buy.
2. Educate Your Clients
Explain why certain products are essential for lash maintenance. For example: “Using a lash-safe cleanser is key to keeping your extensions clean and lasting longer.”
3. Bundle Products with Services
Offer aftercare kits as part of your full-set packages or discounted bundles. Clients love convenience, and bundles feel like a better value.
4. Display Your Products
Set up a cute retail display in your salon. Make sure it’s clean, organized, and reflects your branding. Add signage to highlight bestsellers or new arrivals.
5. Follow Up
After a client’s appointment, send a quick message thanking them and reminding them about the products they purchased. It’s a nice touch that reinforces the value of their purchase.
Why Choose The Lash Professional for Your Retail Products?
When it comes to retail products for your lash salon, quality matters. The Lash Professional offers premium products that are designed specifically for lash extensions, so you can feel confident recommending them to your clients.
High-Quality Formulas: From cleansers to aftercare kits, our products deliver results.
Client-Friendly Packaging: Sleek, professional designs that look great on your retail shelves.
Trusted Brand: Lash techs and clients alike love The Lash Professional.
FAQs About Retail Products for Lash Salons
1. How Do I Decide What to Stock?
Start with the essentials, like lash cleansers and spoolies. Over time, expand your offerings based on client feedback.
2. Can I Make Money Selling Retail Products?
Absolutely! Retail products have great profit margins and can significantly boost your income.
3. How Do I Price My Retail Products?
Aim for a 50% markup. For example, if you buy a product for $10 wholesale, sell it for $20.
Final Thoughts on Retail Products for Your Lash Salon
Adding retail products to your lash salon is a no-brainer. Not only will it boost your income, but it also enhances the client experience and helps them maintain their lashes between appointments.
With the right products and a thoughtful approach, you can turn your salon into a one-stop shop for all things lashes. Ready to stock up?
Here’s to happier clients, better retention, and a thriving lash business!
