How Much to Charge for Eyelash Extensions
October 7, 2019 by The Lash Professional.
If you’re a lash artist (or thinking about becoming one), one of the most common questions you’ll face is How much to charge for eyelash extensions? Pricing your services can feel tricky, especially if you’re just starting out, but don’t worry—I’ve got you covered.
As a lash artist who represents The Lash Professional, I’ve learned that finding the right pricing balance is about knowing your worth, understanding your costs, and considering your clients. Let’s break it all down so you can confidently set your prices and build your dream lash business!
Why Pricing Matters
Your pricing says a lot about your lash business. It reflects your skills, the quality of your products, and the experience you offer. Charging too little can undervalue your work, while charging too much without delivering on expectations can turn clients away. Finding the sweet spot is key.
Factors to Consider When Deciding How Much to Charge for Eyelash Extensions
How to Calculate Your Prices
Here’s a simple formula to help you figure out your pricing:
Add Up Your Costs
Supplies (lashes, adhesive, tools, etc.).
Rent or studio fees.
Marketing and business expenses.
Determine Your Hourly Rate
Decide how much you want to make per hour. For example, if you want to earn $50/hour and a lash set takes 2 hours, your base price should be $100 (plus the cost of supplies).
Factor in Experience and Market Rates
Adjust your prices based on your skill level and what’s standard in your area.
Tips for Increasing Your Prices
If you’re ready to raise your rates, here’s how to do it without losing clients:
1. Communicate Early
Let your clients know about price changes in advance. A simple message like, “To continue providing the best products and service, I’ll be updating my pricing starting next month,” works perfectly.
2. Add Value
Make sure clients feel like they’re getting their money’s worth. Use high-quality products (like those from The Lash Professional), create a relaxing studio environment, and offer personalized service.
3. Stay Confident
Remember, your skills and time are valuable. Don’t be afraid to charge what you’re worth!
FAQs About Pricing Lash Extensions
1. Should I Offer Discounts When Starting Out?
Yes, offering introductory prices or discounts for new clients can help build your portfolio and attract customers. Just make sure to raise your rates as you gain experience.
2. Can I Charge More for Mobile Services?
Absolutely! If you’re traveling to clients, factor in your travel time and costs.
3. How Often Should I Reevaluate My Prices?
Review your pricing every 6–12 months. As your skills improve and your costs change, your prices should reflect that.
Final Thoughts on How Much to Charge for Eyelash Extensions
So, how much should you charge for eyelash extensions? It depends on your experience, location, and the type of service you’re offering. The key is to value your time, use high-quality products, and deliver an amazing experience that clients are happy to pay for.
With the right pricing, you’ll attract clients who appreciate your work while building a sustainable, profitable business. And if you’re looking for the best lash products to elevate your services, The Lash Professional has you covered.
Ready to grow your lash business? Book a Coaching session with Vanessa!