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How Much Do Lash Artists Make?
All the girls can relate – boys are born with lashes, and you deserve more. Sounds funny, right? Today's need for long, thick lashes is growing limitlessly among women – which means careers in lash aesthetics are also on the rise. But how much do lash artists make?
The beauty industry has recently experienced increased demand for eyelash extensions. It is prompting many to question the earning potential of lash artists. If you're also considering pursuing a career in this sector or simply wondering about the financial possibilities, you've come to the perfect spot.
So, how much do lash artists make? The Lash Professional presents a satisfying elaboration to answer your concerns. These aspects impact the finances and what you may anticipate from this role.
Enroll in our online lash course today!
How Profitable is a Lash Business?
It is essential to understand what a lash artist performs so you can know the extent of profitability of a lash career.
Lash artists use individualized eyelash extensions to lengthen, curl, and thicken your natural lashes. This laborious procedure necessitates accuracy, ingenuity, and attention to detail.
We collaborate closely with our customers to produce the desired appearance, whether a subtle augmentation or a more dramatic impact.
How Much Do Lash Artists Make?
While profits might vary greatly depending on the elements listed above, let's look at some typical data to get a reasonable estimate:
Entry-level Lash Artists
If you are new to the field, you can earn between $20 and $40 per hour. As you develop experience and a clientele, hourly prices may rise.
Middle-Level Lash Artists
With a few years of expertise, lash artists may expect to make between $40 and $80 per hour. This range may vary depending on location and skill level.
Experienced Lash Artist
Seasoned workers with loyal customers and advanced talents can earn hourly rates of $80 to $150 or more. Furthermore, some lash artists may provide package packages or luxury treatments at a greater cost.
Join our classic lash training today!
The Bottom Line
Your work potential decides how much do lash artists make. It also depends on your experience, location, skill level, and customer. While entry-level lash artists may start with low hourly rates, seasoned experts can charge greater pay for their expertise. By concentrating on continual development, good customer service, and effective marketing, lash artists may increase their profits and establish a successful career in this flourishing sector.
Do Lash Artists Make Money?
If you're perplexed over choosing a career and mindlessly following much-hyped professions, you're at the right place to get crystal-clear solutions. Regarding beauty and aesthetic treatments, many existing and prospective entrepreneurs ask questions like, 'Do lash artists make money?'.
In recent years, the beauty industry has seen an increase in demand for numerous cosmetic procedures – with lash artistry emerging as a popular trend. As you keep searching for ways to enhance your natural beauty, you must have (simultaneously) wondered about do lash artists make money or not.
The Lash Professional presents a detailed picture of the financial side of this artistic career, illuminating the possibility of economic success in the realm of lash artistry.
Join classic lash training today!
How Profitable is a Lash Business?
Lash artistry is the precise application of eyelash extensions to increase natural lashes' length, curl, and thickness. This cosmetic fad has grown in popularity, with consumers seeking expert lash artists to achieve a perfect and long-lasting effect.
The growing demand for lash services has created a lucrative industry for competent artists, offering them significant earning potential.
Is Lash Extension a Good Career?
To thrive in the complex industry of lash artistry, experts frequently devote time and resources to study and skill development. Attending recognized training programs and gaining certificates improves the quality of service and the legitimacy of a lash artist's portfolio. As knowledge increases, so does the opportunity to recruit higher-paying clients.
Earn Potential through Clientele Building
The ability to create and keep a loyal clientele is a significant factor in determining a lash artist's revenue. Clients satisfied with the lash artist's services are more likely to return and suggest them to others. Effective communication, individualized service, and a dedication to satisfying client expectations all help to build a solid and loyal customer base.
Diversification of Services
Our successful lash artists frequently diversify their services to improve cash sources. Beyond traditional eyelash extensions, we provide lash lifts, tinting, and even education for budding lash artists. We can reach a larger audience and increase their earnings by broadening your service options.
Enroll in our on-site and online lash course today!
Establishing a Business Presence
Entrepreneurial lash artists can decide to start their own business as solo practitioners or with a team of competent specialists.
Creating a strong online and offline presence through social media, a professional website, and intelligent marketing methods may significantly impact a lash artist's brand recognition. A well-established firm may attract a more substantial number of customers, which leads to more income.
Final Wrap Up
The issue of 'Do lash artists make money?' can be addressed unequivocally – absolutely!
The trick is to combine talent improvement, innovative marketing, and creating a loyal audience. As the beauty business evolves, lash artistry remains a potential option if you wish for a financially rewarding aesthetic profession!
Is Lash Business Profitable?
The cosmetic industry has witnessed a significant increase in the thriving business of eyelash treatments. This hype has made many people wonder, 'Is lash business profitable?'.
With the growth of social media influencers and cosmetic trends, eyelash extensions have become a popular addition to many people's daily routines. The issue on the minds of budding entrepreneurs is whether getting into the lash industry is profitable. Let us investigate the complexities of this dynamic sector.
Is Starting a Lash Business Worth It?
Starting a lash business is totally worth it!
While the promise of a prosperous business regarding 'Is lash business profitable?' is appealing, it is critical to look into the financials. Starting a lash company demands a significant upfront investment. It includes training, certification, and equipment expenditures. However, these expenses are frequently offset by the potential revenue gained after the firm is up and operating.
Investments in Necessities and Equipment
Equipment investments include lash extensions, glue, and other materials. While these charges may appear high at first glance, they help to improve the overall client experience.
Using high-quality goods assures the lifespan and safety of lash extensions, resulting in an excellent reputation for the business.
Educational Requirements
Training is an essential component of every successful lash company. Investing in extensive training programs guarantees that lash artists can provide high-quality services, which increases customer happiness and loyalty. Certification also provides credibility, building trust in future clients.
Enroll in our physical and online lash course today!
Is the Eyelash Industry Growing?
The lash industry is no exception when it comes to career growth. Keeping up with the newest lash designs and procedures ensures that the firm remains current and appealing to a diverse consumer base.
Challenges in the Lash Business
Like any other business initiative, the lash industry has several hurdles. The industry may be highly competitive, needing inventive marketing strategies to stand out. Building a solid online presence on social media platforms and developing a visually attractive portfolio may significantly influence the company's exposure.
Besides, maintaining high levels of cleanliness and safety is critical. Adhering to suitable application procedures and cleanliness regulations improves client happiness while protecting the company from legal difficulties.
Join classic lash training now!
The Bottom Line
Summarizing 'Is lash business profitable?', it is concluded that a lash company's profitability relies on various factors, including initial investment, continuing expenses, market trends, and successful management. Entrepreneurs can build up a successful position in the lash industry by combining their abilities, devotion, and business savvy. As the demand for lash services grows, individuals willing to put in the time and effort to establish a respectable and customer-focused lash business will benefit from this rising beauty trend.
How Do I Start My Own Eyelash Brand Business?
Do you also wish to step into the world of beauty and aesthetics, particularly lash treatment and relevant technicalities - stuck in the thoughts of, 'How do I start my own eyelash brand business?'. And the end – these thoughts stay the same?
The passionate spikes of hard work and consistency keep fluctuating concerning different external stimuli. The Lash Professional presents a detailed guide. Now you can follow these sequential steps to 'How do I start my own eyelash brand business?'.
Enroll in our online lash course today!
Is Eyelash Business Profitable?
Absolutely! The profit and success level of every business depends on your self-discipline and perseverance to achieve your goals!
Before entering the eyelash industry, you must analyze market trends and establish your target demographic. Analyze your potential clients' choices, considering age, lifestyle, and fashion trends. This insight will assist you in developing a distinct selling proposition that distinguishes your brand in a competitive market.
Source High-Quality Materials
The quality of the materials utilized is essential to every successful eyelash company. Research various eyelash materials, such as synthetic, mink, or silk, and select the one that best fits your brand's concept.
Establishing partnerships with trusted suppliers is critical to assuring a consistent and high-quality supply of resources for your goods.
Compliance and Legality
Navigating the legal landscape is an integral part of beginning any business. Ensure you follow all applicable legislation and receive the relevant permits for your eyelash brand. This measure will not only protect your company legally but will also create trust in your consumers.
Packaging – The First Impression!
Your eyelashes' packaging is essential to attract clients and make an excellent first impression. Spend time and effort developing packaging that is physically beautiful, functional, and protective. Consider environmentally friendly choices to meet the rising customer demand for sustainable products.
Setting up an Online Presence
In the digital age, business is all about marketing and a sturdy virtual profile. Having a solid online presence is essential for every organization. Make a user-friendly website where clients can browse and buy your eyelash items. Use social media networks to promote your items, interact with your audience, and create a community around your business.
Marketing Strategies for Success
Effective marketing is critical to the success of your eyelash brand. Use online and offline tactics, such as social media promotion, influencer partnerships, and participation in beauty events.
Using the power of word-of-mouth from delighted consumers may also dramatically increase your brand's visibility.
Providing Superior Customer Service
Customer happiness is the foundation of all successful businesses. Create a dependable and responsive customer support system to handle queries, manage difficulties, and provide a pleasant purchasing experience. Satisfied customers are more inclined to return and become brand evangelists.
Join our classic lash training session here.
Final Wrap Up
Summarizing, 'How do I start my own eyelash brand business?' involves passion, creativity, and a strategic plan. Understanding your market, acquiring high-quality materials, and developing a strong brand identity will help your eyelash company succeed in a competitive beauty sector. With a dedication to excellence and client satisfaction, your path into the eyelash business begins now. Good luck!
Join the American Lash Association for Lash Artist Perks!
Join the American Lash Association for Lash Artist Perks!
October 5, 2023 by The Lash Professional.
Hello, lash artists! Vanessa Molica here, and I’ve got a special announcement for The Lash Professional community.
I’m excited to announce that I’ve officially accepted an invitation to serve on the American Lash Association’s 2024 Leadership Council! You can check out the announcement here.
The American Lash Association is an organization dedicated to inspiring and uniting the lash artist community. As part of their mission, they offer lash artists incredible membership benefits and opportunities.
What's INCLUDED IN THE MEMBERSHIP?
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Discounts on Essential Business Needs (Hello, Quickbooks & tax prep, anyone?)
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Discounts on Lash Products & Courses
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Discounts on Insurance & Mental Health Support Services
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Free Business Webinars from Industry Leaders
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Lash Artist Only Online Classifieds (For job listings, studio rentals, & more!)
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Curated Educational Resources (A Treasure Chest of the BEST Podcasts, Blogs, Youtube Videos, Events, and Courses!)
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Community Support in the Members Only Online Forum
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Networking & Mentorship Opportunities
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Exclusive Events
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ALA Magazine (The ONLY magazine created for lash artists)
LASH ADVOCACY - THE LASH ARTIST CENSUS
BECOMING AN ALA MEMBER
Tax Write-Offs for the Beauty Industry: Lash Tech's Guide
Tax Write-Offs for the Beauty Industry: Lash Tech's Guide
March 22, 2018 by The Lash Professional.
Artists don’t have to worry about taxes, right? Wrong. Sorry, lash babe, but if this is your first year on your journey toward a lash empire, you may be in for a surprise: You have to file your lash tech taxes. Yuck.
But there’s some good news: There are plenty of tax write-offs for the beauty industry. And with this quick and simple guide, you’ll have everything you need to take full advantage of them. Read on to get the scoop on cosmetologist tax deductions and how you can use them to make your business even more profitable.
Understanding Cosmetologist Tax Deductions
Before we dive into the deep end with a long list of tax write-offs for the beauty industry, you may be wondering “What even is a tax deduction?”. It’s pretty simple: Cosmetologist tax deductions are items you can use to reduce the amount of business income you have to pay taxes on. So, if you pull in $100K and come up with $20K in tax deductions, you only have to pay taxes on the remaining $80K.
That’s the goal, right? Nobody wants to pay their hard-earned income to the IRS, but we all have to. However, if you put these tax write-offs to work when you do your lash tech taxes, you won’t have to pay as much as you think.
Examples of Tax Write-Offs for the Beauty Industry
We know what tax deductions are now, but what does that mean in real life? Tax write-offs for the beauty industry can look a lot of different ways. Here are some of the most important ones to think about when it comes time to file your lash tech taxes:
- Equipment. Tweezers, extension tools, glue, remover, primer, the extensions themselves, chairs, and any other equipment or supplies for your lash business may qualify as tax write-offs.
- Rent. If you’re renting a space for your business, the rent you pay each month very likely will count as a cosmetologist tax deduction.
- Advertising. You don’t have to pay for advertising for your business, but it’s a good idea to consider it if you want to grow your lash empire. A bonus? It’s a tax write-off for the beauty industry.
- Licensing fees. The costs of your beauty license (as defined by your state’s laws) may be deductible from your lash tech taxes.
- Improvements made to your business. When you put money into your lash business, you usually can deduct it from your taxes. Not all improvements qualify as tax write-offs for the beauty industry, so it’s important to check with a tax professional.
- Business insurance. If you have business insurance like workers’ compensation, you may be able to subtract what you pay for it from your taxable business income.
It’s important to keep in mind that many of these cosmetologist tax deductions will only apply in specific situations. These write-offs are a good starting point, but it’s best to talk to a tax professional about what you can actually deduct.
Costs to Keep Track of when It’s Time to File Lash Tech Taxes
Ready for the truth? If you only start thinking about beauty industry tax write-offs around tax time, you’re going to have a hard time. Why? Because your friendly neighborhood IRS professional wants you to show your work. You can’t just guess that you spent $20K on rent. You need to prove it.
With that in mind, you need to keep detailed records about everything you spend for your lash business throughout the year. Keep receipts and break them down by dates and categories. Here’s a list of costs it can be helpful to keep track of:
- Rent
- Gas mileage when you travel for anything related to your business
- Anything you spend sprucing up or redecorating your business space
- Fees you pay for your business bank account and cards
- Everything you pay for your website and other promotional assets
- Any fees you pay for professional services for your business, such as legal fees, tax preparation fees, and similar
Grow Your Business with the Lash Professional
No one ever said lash tech taxes are easy, but they definitely start to feel a lot easier once you get a handle on all the possible tax write-offs for the beauty industry. At The Lash Professional, if there’s anything that can make a lash artist’s life easier, we’re here for it. And cosmetologist tax deductions are definitely going to make your life easier.
While we can’t do your taxes for you, we can hook you up with everything you need to start or grow your lash business. If you’re thinking about starting your lash business, check out our startup course. And if you want to level up your lash skills, we have courses for that, too. Something else our team can help you with? Contact us online or give us a call at (480) 588-5160.
Christmas DIY Client Gifts
Christmas DIY Client Gifts
December 11, 2017 by The Lash Professional. Posted in Get Money.
Over the next few weeks we will be seeing a majority of our regulars due to the holiday season. These regulars have stuck with us through thick and thin (lashes and times!). We love our loyal clients, but how do we show them? Buying a gift for all our clients, even just the loyal ones, would break the bank. Here are a few little DIY Christmas Client Gifts that I’ve used in the past that will save you some pretty penny as well as allow you to add some personal flare to each one!
Cookie Client Gifts
Is it just me, or does everyone go a bit over board with baked good in the winter? There is just something so comforting about fresh sugar cookies and an attempt at Santa with icing that is way too runny! Well, this is the perfect opportunity to make something inexpensive for your clients and add a little personal touch. This recipe is easy and full-proof. I always keep them round and finish them off with a lash, but the decorating possibilities are endless! Now some of you may be thinking, “ When does this crazy lady think I’ll find time for this?!”. For you, my dear, I have a shortcut… Go to the baked goods section of just about any local grocery store. Grab some pre-made round sugar cookies and some Betty Crocker icing, too! No bake time and no messy mixing of icing!
Ornament Client Gifts
This is another super easy DIY. I know Hobby Lobby is a SouthWest thing, but find the equivalent in your area; any craft store. Generally, stores like this will offer some on-going 40% off coupon for any one item! Snag a big thing of shatter proof ornaments, I usually get a color that is cohesive with the studio. Grab a paint pen, try black or white to keep it simple. Now, just write something lash-y! Lash Love or Lash Vibes 2017! I usually do an “XO, Sedona” on the back to personalize it! Ta- da! $10-$15 bucks should cover at least 25 client ornaments!
Goodie Bag Client Gifts
Again, check out a local store for a big bag of chocolate and some little mesh bags, or plastic Christmas bags! In total this shouldn’t cost more than $10! Put some chocolate, a lash wand, and a little personal Christmas note in each for your clients! If you are low on lash wands, click here to stock up!
Happy Lash-Gift-ing !
XO,
SEDONA BOSTICK
Lash Party Ideas for the Independent Lash Artist
Lash Party Ideas for the Independent Lash Artist
February 5, 2018 by The Lash Professional. Posted in Get Money.
Lash Bashes and Lash Socials are becoming more and more popular throughout this industry. Why is that? It is merely another marketing technique for independent lash artists to find amazing and loyal clients! By having and advertising lash parties, you’ll be able to find local lash lovers and be able to connect with them on a more intimate level! Connecting with your clients will create a long-lasting lash relationship!
Here are some lash party ideas and tips for hosting a successful Lash Bash.
Where’s the lash party at?
Decide where you will host the lash party. If you have a large enough studio/salon space, start there! Getting potential clients familiar with your space is important! That being said, be sure it is party-ready! Don’t stress about spending tons of money on decorations. A few streamers and balloons along with subtle lash touches will be enough. Try to feature lash brushes and cute images that clients can relate to!
What’s the deal?
No really, what’s the deal? A lash deal is VITAL to this operation! The most successful technique I’ve seen is merely creating a “coupon” for lashes. This is your selling point. You can advertise it as a raffle, game prizes, or just a hand out! This part of your party is so important, though, so don’t forget!
Who's ready to party?
Women are ready to party! Women are going to be your main demographic. The next choice you need to make is what age group of women you want to focus on so you can cater to their specific interests! If you are looking for young women, try a Facebook or Instagram campaign to advertise your lash party!
According to Sprout Social , Facebook and Instagram show 59%-88% usage among women in the 18-29 year age range. Creating a shareable add or post is a sure-fire way to reach your target and get your party started! WOOT WOOT!
If your social media game could use some help, we have a post that explains how to use social media togrow your lash business.
Pop the Champagne!
Champagne, in my opinion, is a MUST MENTION among the lash party ideas! The objective of your lash bash is to show potential clients what you are made of and champagne is the way to do it.
Why you ask? Well, it represents class and elegance, which is always a favorable image to display in an industry of women. It will also aid in a good time!
As the American writer F. Scott Fitzgerald once said, "Too much of anything is bad, but too much Champagne is just right.” So, create a champagne bar! Don’t buy anything too expensive, and set it out with a variation of juice and fruit. Something to remember, though, whenever you serve alcohol you have to serve food to soak it up. The fruit on your “champagne table” can double as a healthy food option. If you are unsure what else to serve, check out these lash cookie ideas!
Stock up for your next lash party!
With the lash world constantly changing and evolving, it is important as professionals that we stay ahead of the game! These lash party ideas and tips should help you score. If you need to stock up for your next great lash bash, check out our full line of lash products tested and approved by industry experts.
Cosmetology Career Path: From Colorist to Lash Marketing Pro
Cosmetology Career Path: From Colorist to Lash Marketing Pro
March 19, 2018 by The Lash Professional. Posted in Get Money.
Did you know The Beauty Industry is the fastest growing industry?!
Professionals generally get licensed with the intension of working in a specific field in the beauty industry. After learning of the never-ending types of jobs in the beauty industry, though, they end up doing something completely different! How do I know this? Well fellow lash lovers, I, myself, was one of these professionals! Let me take you on a journey through my cosmetology career path and encounters throughout this amazing industry, so you too might see the long list of possibilities!
Before we get started, I would like to mention that in the state of Arizona, where I reside, The State Board regulates cosmetology and esthetics. That being said, my journey started in cosmetology school! I was so sure that I would be a hairstylist, focusing on color! I love color and everything about it. No, not just hair color; art and paint and photography; just about anything that has vibrant fun colors. I assumed that would make me very successful with hair color. But my cosmetology career path far surpassed my expectations.
Cosmetology to Lash Extensions: My Personal Journey
My first job out of cosmetology school was, yes, in a salon. I went straight to work for myself! I rented a salon station at a country club spa. It was beautiful. I saw beautiful women and beautiful hair everyday. But I quickly learned that I wouldn’t be working with color much. Most of the women I saw just needed a blowout or a retouch of color. I made good money but was very deterred to not be working with what I loved: color! I decided to explore other options
After working at the country club, I moved on to assist for the owner of a very reputable salon. I was sure I had found the place I belonged. It, too, was beautiful; Chandeliers everywhere and marble floors. After a short amount of time, though, I realized I didn’t enjoy assisting. Though I learned so many techniques and tricks, I wasn’t even touching color. I decided to move on.
Next, I began to work at a spa. It was a resort spa! This spa was actually named, by Forbes, one of the top 5 spas in the world! I did all kinds of services there and I saw people from all over the world. I created fun and crazy hair color and cuts, but I just wasn’t enjoying myself. It was very fast-paced and high stress. Some people do well with work like that. I don’t do well with work like that. So I left.
Devastated and not sure what my next move would be, I began to work the front desk at a lash salon. In my mind it was a temporary position. I wanted to take a break from the craziness that was the beauty industry. I just wanted to answer phones and breathe. Which I did...and ended up falling in love with lashes in the process. I soon became the office assistant and from there was given an opportunity to take an eyelash extension course and started lashing.
Submerged into a totally different world than where I intended to be, I was surrounded by beautiful women with beautiful hearts (and beautiful lashes). Soon, I was promoted to the director of social media and marketing for the salon owner’s lash supply company! Yes, I am referring to The Lash Professional! I am able to work with colors and imagery through marketing and photography! Who would have guessed?
Careers for Cosmetology and Aesthetics Students
Throughout my journey I encountered many different positions or potential workplaces:
- The State Board: That’s right, you can work for The State Board! There are hundreds of positions available within this organization, from working the front desk to doing salon checks.
- Cosmetology School: Teaching is a great career in the beauty industry! It is not, however, limited to schools. Teaching can include school but may also mean private classes, continued education, or product awareness! In a school though, there are director positions, instructor positions, career placement positions and so on!
- Rented Salon Station: The salon that I worked at was small, but there were nail technicians, massage therapists, and stylists! The next salon I worked at employed front desk agents, shampooers, extension specialists, contracted stylists, and even had private salon suites that were all owned and regulated by the head honcho, the man I assisted for!
- A Spa: At this spa I worked with spa concierges, spa attendants, a spa director and manager, estheticians, and they even had a little salon boutique! Positions in spas and salons, along with these types of jobs in the beauty industry, will only continue to expand.
- The World of Lashes: From starting in a salon that offered lashes, sugaring, and spray tans and moving into an office position when I'm responsible for marketing and sharing the things I love, being lash professional has proved to be a versatile career opportunity!
Endless Opportunities for Cosmetology and Aesthetics Students
Is this all the industry has to offer? Heck no! The beauty industry covers everything from fragrance and skin and hair care, to supplier jobs! There are also opportunities in marketing, operations, sales, product development, commercial, and so many more! There are endless possibilities and types of jobs in the beauty industry…and it's growing more rapid than any other industry!
Do you know what the best part of the beauty industry is? Growth. What does that mean? You don’t need to know where you want to end up, just know where you want to start! Your growth and journey as a professional will pave your cosmetology career path, or your esthetic career path! The possibilities are truly endless. Do some research and keep it moving; I promise you will find something you love!
Catchy Lash Business Names
Catchy Lash Business Names
April 9, 2018 by The Lash Professional.
1. Easy to Remember: Creating a lash business with a difficult name will immediately eliminate client retention. Establishing a name that is simple or catchy and easy to remember will ensure your clients not only remember you and come back, but will tell other people about you, too! You want a name that will ensure your success: straightforward, simple, and memorable!
2. Original: Have you ever been standing in that wine isle at the super market trying to make an uneducated guess on which wine will pair best with your pint of triple chocolate rocky road ice cream? I’m not sure about you but I always go for the wine with the original name or logo; the one that stands out! Every industry is the same. Creating a unique, original name will work wonders with attracting clientele. It will ensure you stand out in this industry. Make sure you do a little research before settling on a name to be positive there is not another business with it!
For example, say you decide you want to be called Lashes by Lily. That sounds super catchy, right? When a client put’s Lashes by Lily into their Map to see how long they can sleep in before their appointment, maps will show similar results, as well! That means Lashes by Lindy, Lashes by Leslie, and Lashes by Liana will all show up and that creates a new obstacle for your business.
3. Searchable: Searchable means that people who are looking for “lashes” can easily find your business (via the internet). It should have a clear and relevant name. The goal is to be the FIRST result to pop up when potential clients search “Lash salon” or “Lashes in my area”. For that reason, most people choose to use “lash” or “lashes” as their searchable word. I wish I could say there are alternatives but incorporating “lash” into your business name is going to give you the best search engine optimization (SEO - read all about the ins and outs of it on Entrepreneur.com!) in this industry. It’s the word(s) that you choose to pair it with that will make your business unique.
4. Branding: The name that you settle on for your lash business will need to flow well through all aspects of your business. Doing so will help you to establish a brand. There are two huge parts to establishing a brand: logo and story. Start with a logo. Considering your logo when choosing a business name will be incredibly beneficial. A logo will allow clients to be able to use visual memory when identifying your business, not just linguistic memory! Make sure your business name has plenty of logo possibilities.
The second step in branding is a story, meaning your business’s back story! This story should flow well with your name and your logo and will guide you in creating a mission statement and all the little things that follow choosing a name. Clients who can relate to or become emotionally connected to a business’s back story will be clients for life!
The Lash Professional optimizes all four of those categories. Our business name is easy to remember and is straightforward. It is original and there are no other supply companies with a similar name! The Lash Professional is incredibly searchable for professional lash artists who may be searching for “Professional Lash Supplies” or “Supplies for Lash Professionals”. Finally, our name was so easy (and fun) to brand! Our logo is simple and cohesive with the name and our brand.
Lash Business Names
Instead of just guiding you in the right direction this time, I’ve decided to give you a Get Out of Jail Free card (CHA-CHING) with some specific examples to make sure your awesome new business gets off to the right start! Here are some salons with great names that have become incredibly successful:
- LA Lash @lashes – This lash salon is the perfect combination of simple and specific. Their name immediately makes it clear where they are located and what they do! What better strategy could you have?! Anyone searching for lashes in LA will be sure to come across their cute space.
- The Lash Loft @thelashloftsalonandspa – The Lash Loft is a little New York City salon. They totally had the right idea when creating their name. It’s catchy, memorable, and attracts the right demographic for the area.
- The Lash and Sugar Co. @thelashandsugarco – This salon is a local Arizona Salon that has a very clear and catchy lash name! They offer lashes and sugaring, so the name is perfect. It is easy to remember, searchable, and branded beautifully! They are one of The Lash Professional’s partnered salons, too. Once you get your business up and running, check out our Salon Partnership Program for discounts and perks!
These examples should give you what you need to start brainstorming! Try answering these questions to get your brain juices flowing. Pull out a piece of paper and respond to these questions with one-word answers:
- Who is your target demographic?
- What do you have to offer to this demographic?
- What words will resonate with your target demographic?
- Who are your competitors and what are their names?
- What sets you apart from your competitors?
Testing Your Lash Business Name
You’ve established a list of some effective and relevant words for your business. Now, start to smoosh them together! Come up with a couple (one, two, or three-word) business names. Revisit the four considerations and ask yourself these questions.
- Can the name be easily remembered? Will my clients be able to tell their friends about me?
- Is it unique and original? Will this name make me stand out amongst my competitors?
- Is it searchable to my target demographic?
- Is there a story behind it and can it be easily branded?
If you are stumped and just need some generated examples, try a name generator like the one from Shopify.com! Keep in mind, these are computer generated and some names that may sound good for a retail store won’t always sound good for a lash business (such as “cheap lashes” …no no no!). Although generated names like "Unique Lashes" and "Lash Me" may not always end up being THE ONE, they sure will help you think of the perfect name for your business!
Starting a new business can be scary if you let it... Don't let it! Have some fun with it and make it uniquely yours.
For more tips and tricks for aspiring lash artists like you, browse our list of advice articles here!
Why Should You Attend Beauty Trade Shows?
Why Should You Attend Beauty Trade Shows?
June 18, 2018 by The Lash Professional. Posted in Get Money.
Trade shows are exciting, no matter what industry you are in! The beauty industry knows how to throw a party, so to speak. But beauty trade shows and conventions are more than just a party--they are strategic opportunities for lash artists and business owners. Here’s why.
Learn New Beauty Trends
First of all, big shows like International Beauty Show in Las Vegas are the perfect opportunity for you to educate yourself on all of the new industry trends! Like I said, whether you are a business owner or employee, trade shows will expose you to the latest and greatest techniques, products, and so much more! Why would you want to pass an opportunity like that up?!
Grow as a Lash Artist or Salon Owner
No, I’m not talking about lash re-growth, I am talking about evolving; as a lash business, artist, and individual...who loves lashes! That’s right, being around some of the top lash companies and artists in this industry is a sure-fire way to get your creative juices flowing. Submerging yourself into the center of their world will motivate you to grind, by any means necessary and of course will be a testament as to how far you can go!
Sometimes we get so caught up in our business and work that we forget to stop to self evaluate. Doing this is so important. Being aware of your own strengths and weakness will allow you to grow and evolve into everything you’ve ever wanted to be! Having someone or something to gage and compare yourself to will help you with doing so. Now, don’t get me wrong…everyone is an individual and is special and unique in their own way; we should never compare ourselves to others for any other reason than to grow into a better individual. BUT, being aware of your competitors strengths and weaknesses, as well as your own, will allow you the tools you need to succeed in this industry.
Meet Other Lash Professionals and Beauty Experts
Networking is something we know a lot about (you know, attaching lashes to one another all day every day), but I am actually referring to professional networking! If you are anything like me, networking isn’t always easy… I overhear someone in a supermarket say they do lashes and I hesitate to reach out (I am very shy, believe it or not). Trade shows, however, create a whole new level of comfort. People WANT you to reach out to them; networking is literally the reason people go to these things. Successful networking can be a life changing experience; having people to learn from and lean on can take you to the next level of lashing.
Become Recognizable in the Lash Industry
Ahhh, yes, the lime light! Ok, lime light may be a stretch, but exposure is real! In the beauty industry, as we all know, exposure is everything. Along with networking, exposure is something that can bump you to the next level. Make sure people are aware of who you are and that you are a force to recon with. With exposure will come reputability and with reputability will come success. Trade shows aren’t the only way to do this, but they sure do make it a lot easier!
Generate New Lash Business
By show up, I mean you have an opportunity to really show people what you are made of! Whether you are exhibiting (have a booth) or are merely attending, don’t let yourself fade into the background. Trade shows give you an opportunity to express yourself and your business. Why is that important you ask? Well, think about this: If you assume 20,000 people go to a trade show, you can assume that about 15,000 of those people discover new companies that they want to be a part of. Actually, those stats aren’t “assumed”, they are real! Susan Ratliff, previous owner of Exhibit Experts and writer of “Exhibit like an Expert” wrote in her book that “77%” of attendees will essentially join forces with a new company, whether it’s a new vendor, retailer, or who knows, maybe a new salon or lash artist!"
Now keep in mind, for The Lash Professional, shows like IBS Vegas are most ideal for exhibiting. Shows like IBS give us an opportunity to sell our lash products and lash training to professionals like you! For a lash salon or lash artist to exhibit, however, Beauty Con and bridal shows may be more beneficial. These types of shows will allow you to sell your services to potential clients. Companies like Exhibit Experts are designed and available to help you work through your options and will create an incredible booth for you to be sure you SHOW UP, no matter where you are exhibiting. Check out their website to see what I am talking about! And come see The Lash Professional at IBS Las Vegas this weekend, while you are at it, and you can see the incredible booth they've created for us!
Have Fun!
This is probably the easiest reason for you to give in to; trade shows are fun! Being submerged in an environment that you are passionate about is so uplifting and fulfilling. From the educational classes to give-aways and so much more. Nothing will gain the attention of potential costumers/clients more than a company or artist who is having a good time. Participating in all the fun will show everyone what kind of person or company you are, which will benefit you in the long run! What better way to build a business or passion than to have fun.
There are pros and cons to exhibiting or even just to attend trade shows such as cost and time. Well, from the wise mouth of a dear friend of mine, you can’t get money if you don’t invest money. And, because I think it is necessary, I’ll end with another quote from Susan Ratliff’s book as well, which is actually a quote from Zig Ziggler, “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” And that is the truest truth I’ve ever heard!
Beauty Brand Ambassador Programs - The Lash Professional
Best Beauty Brand Ambassador Programs
February 18, 2021 by The Lash Professional.
Yes, I know there are tons of lash brand ambassador programs, but let’s talk about the beauty industry as a whole, and where to find the best beauty brand ambassador programs. Us lash sisters love to know all about the best of the best and what brands to rep. Don’t worry though, I’ll be sure to cover The Lash Professional’s Lash Brand Ambassador Program, too (cause it rocks)!
My Fav Brand Ambassador Programs
HD Beauty The Skincare Boutique
I’ve come to really love this skincare brand and especially love how they structure their brand ambassador program! Their requirements encourage ambassadors to post often and in return they give you discounts and goodies. Pretty cool right? Here is the breakdown straight for their site.
- Must post a minimum of 1 photo or video bi-weekly.
- Remain respectful and positively endorse the brand.
- Promote links to the website/social media, being sure to encourage everyone to use your discount code.
- Promotion and support for each ambassador and continued help to grow.
- Provided with tools to succeed, including products and supplies to support.
- The potential to earn for each sale that goes through using your discount code.
I’m all about cruelty-free products, so this company is right up my ally. If you are looking for a makeup brand to rep and feel good about standing behind, Kathrine Cosmetics is it. The requirements are a little “grey” on the website, but all they want is women who will represent their company in a good light and stand behind their mission! Easy enough, right? Here is the very simple breakdown of their brand ambassador program requirements and benefits straight from their website.
A Kathrine Girl will be a “beautiful, animal loving, strong, courageous, intelligent, compassionate, and world changing makeup enthusiasts.” Basically, they want you to be the best version of you!
Benefits include products at a discount and some for free. You may also receive invites to private parties and events and also access to new stuff. You may even receive compensation for referrals.
Yes, what we have all been waiting for: my raving review and very typical gawking over this brand that I am (clearly) obsessed with. The Lash Professional has seriously become my family. I have built a business, been a trainer, and traveled to trade shows all because of this simple brand ambassador program! And they don’t just give you one option, there are three options depending on qualifications! Yes, seriously. Let me explain how it works.
Level 1
- Lash Certified
- Exclusively Carry our Products and Supplies
- Passionate about The Lash Professional Brand
- Active on Social Media Regarding Lash Extensions
- Professional Image and Reputation
- Believe In and Live by the Sisterhood Code
Level 2
- Lash Professional Certified
- Exclusively Carry our Products and Supplies
- Passionate about The Lash Professional Brand
- Active on Social Media Regarding Lash Extensions
- Professional Image and Reputation
- Believe In and Live by the Sisterhood Code
Level 3
- The Lash Professional Classic and Volume Training Certified
- Exclusively Carry our Full Line of Products and Supplies
- Passionate about The Lash Professional Brand
- Active on Social Media Regarding Lash Extensions
- Professional Image and Reputation
- Believe In and Live by the Sisterhood Code
Level 1
- Exclusive 5% Discount on all The Lash Professional’s Products and Supplies
- Social Media Promotion
- Gifts
Level 2
- Exclusive 10% Discount on all The Lash Professional’s Products
- Social Media Promotion
- Gifts
- First to Receive New Products and Supplies
Level 3
- Exclusive 20% Discount on All The Lash Professional’s Products
- Social Media Promotion
- Gifts
- First to Receive New Products and Supplies
- All Expenses Paid Travel Domestically and Internationally for Tradeshows
- Nationwide The Lash Professional Teaching Opportunities
Importance of Becoming a Brand Ambassador
Whether you are here reading about the beauty brand ambassador programs or interested in The Lash Professional ambassador program, there is a method to the madness. Being part of brand ambassador programs isn’t just about getting a discount or getting free stuff. The goal is to establish a relationship with a brand you are passionate about. Together, you and said brand can help each other grow. Always be sure to weigh the requirements and the benefits, making sure you are getting a return on the investment you make in your brand of choice.
The Lash Professional has helped me grow not only as an artist, but as an individual. Being a part of a company that supports sisterhood within the beauty industry has allowed me to create friendships and relationships that I will have for a lifetime! I couldn’t ask for a better opportunity.
Become a Lash Brand Ambassador for The Lash Professional Today!
