Absolutely! The profit and success level of every business depends on your self-discipline and perseverance to achieve your goals!

Before entering the eyelash industry, you must analyze market trends and establish your target demographic. Analyze your potential clients' choices, considering age, lifestyle, and fashion trends. This insight will assist you in developing a distinct selling proposition that distinguishes your brand in a competitive market.

The quality of the materials utilized is essential to every successful eyelash company. Research various eyelash materials, such as synthetic, mink, or silk, and select the one that best fits your brand's concept.

Establishing partnerships with trusted suppliers is critical to assuring a consistent and high-quality supply of resources for your goods.

Navigating the legal landscape is an integral part of beginning any business. Ensure you follow all applicable legislation and receive the relevant permits for your eyelash brand. This measure will not only protect your company legally but will also create trust in your consumers.

Your eyelashes' packaging is essential to attract clients and make an excellent first impression. Spend time and effort developing packaging that is physically beautiful, functional, and protective. Consider environmentally friendly choices to meet the rising customer demand for sustainable products.

In the digital age, business is all about marketing and a sturdy virtual profile. Having a solid online presence is essential for every organization. Make a user-friendly website where clients can browse and buy your eyelash items. Use social media networks to promote your items, interact with your audience, and create a community around your business.

Effective marketing is critical to the success of your eyelash brand. Use online and offline tactics, such as social media promotion, influencer partnerships, and participation in beauty events.

Using the power of word-of-mouth from delighted consumers may also dramatically increase your brand's visibility.

Customer happiness is the foundation of all successful businesses. Create a dependable and responsive customer support system to handle queries, manage difficulties, and provide a pleasant purchasing experience. Satisfied customers are more inclined to return and become brand evangelists.

Join our classic lash training session here.

Summarizing, 'How do I start my own eyelash brand business?' involves passion, creativity, and a strategic plan. Understanding your market, acquiring high-quality materials, and developing a strong brand identity will help your eyelash company succeed in a competitive beauty sector. With a dedication to excellence and client satisfaction, your path into the eyelash business begins now. Good luck!

If you're perplexed over choosing a career and mindlessly following much-hyped professions, you're at the right place to get crystal-clear solutions. Regarding beauty and aesthetic treatments, many existing and prospective entrepreneurs ask questions like, 'Do lash artists make money?'.

In recent years, the beauty industry has seen an increase in demand for numerous cosmetic procedures – with lash artistry emerging as a popular trend. As you keep searching for ways to enhance your natural beauty, you must have (simultaneously) wondered about do lash artists make money or not.

The Lash Professional presents a detailed picture of the financial side of this artistic career, illuminating the possibility of economic success in the realm of lash artistry.

Join classic lash training today!

Lash artistry is the precise application of eyelash extensions to increase natural lashes' length, curl, and thickness. This cosmetic fad has grown in popularity, with consumers seeking expert lash artists to achieve a perfect and long-lasting effect.

The growing demand for lash services has created a lucrative industry for competent artists, offering them significant earning potential.

To thrive in the complex industry of lash artistry, experts frequently devote time and resources to study and skill development. Attending recognized training programs and gaining certificates improves the quality of service and the legitimacy of a lash artist's portfolio. As knowledge increases, so does the opportunity to recruit higher-paying clients.

The ability to create and keep a loyal clientele is a significant factor in determining a lash artist's revenue. Clients satisfied with the lash artist's services are more likely to return and suggest them to others. Effective communication, individualized service, and a dedication to satisfying client expectations all help to build a solid and loyal customer base.

Our successful lash artists frequently diversify their services to improve cash sources. Beyond traditional eyelash extensions, we provide lash lifts, tinting, and even education for budding lash artists. We can reach a larger audience and increase their earnings by broadening your service options.

Enroll in our on-site and online lash course today!

Entrepreneurial lash artists can decide to start their own business as solo practitioners or with a team of competent specialists.

Creating a strong online and offline presence through social media, a professional website, and intelligent marketing methods may significantly impact a lash artist's brand recognition. A well-established firm may attract a more substantial number of customers, which leads to more income.

The issue of 'Do lash artists make money?' can be addressed unequivocally – absolutely!

The trick is to combine talent improvement, innovative marketing, and creating a loyal audience. As the beauty business evolves, lash artistry remains a potential option if you wish for a financially rewarding aesthetic profession!

All the girls can relate – boys are born with lashes, and you deserve more. Sounds funny, right? Today's need for long, thick lashes is growing limitlessly among women – which means careers in lash aesthetics are also on the rise. But how much do lash artists make?

The beauty industry has recently experienced increased demand for eyelash extensions. It is prompting many to question the earning potential of lash artists. If you're also considering pursuing a career in this sector or simply wondering about the financial possibilities, you've come to the perfect spot.

So, how much do lash artists make? The Lash Professional presents a satisfying elaboration to answer your concerns. These aspects impact the finances and what you may anticipate from this role.

Enroll in our online lash course today!

It is essential to understand what a lash artist performs so you can know the extent of profitability of a lash career.

Lash artists use individualized eyelash extensions to lengthen, curl, and thicken your natural lashes. This laborious procedure necessitates accuracy, ingenuity, and attention to detail.

We collaborate closely with our customers to produce the desired appearance, whether a subtle augmentation or a more dramatic impact.

While profits might vary greatly depending on the elements listed above, let's look at some typical data to get a reasonable estimate:

If you are new to the field, you can earn between $20 and $40 per hour. As you develop experience and a clientele, hourly prices may rise.

With a few years of expertise, lash artists may expect to make between $40 and $80 per hour. This range may vary depending on location and skill level.

Seasoned workers with loyal customers and advanced talents can earn hourly rates of $80 to $150 or more. Furthermore, some lash artists may provide package packages or luxury treatments at a greater cost.

Join our classic lash training today!

Your work potential decides how much do lash artists make. It also depends on your experience, location, skill level, and customer. While entry-level lash artists may start with low hourly rates, seasoned experts can charge greater pay for their expertise. By concentrating on continual development, good customer service, and effective marketing, lash artists may increase their profits and establish a successful career in this flourishing sector.

If you’ve been considering entering the beauty industry and have your eye on lashes, you’re probably asking yourself, Is lash business profitable? As a lash artist, I can confidently tell you—yes, it absolutely is! The lash industry is booming, with growing demand for eyelash extensions, lifts, and tints. However, like any business, success in the lash world depends on more than just skill. It requires smart planning, marketing, and an understanding of how to grow your business.

In this blog, I’ll break down why the lash industry is profitable, what factors contribute to success, and how The Lash Professional’s Online Business Class for Lash Entrepreneurs can help you turn your passion into a thriving business.

Let’s start with the basics: Why is lash business profitable? The beauty industry has always been a lucrative field, and lashes have quickly become one of the most in-demand services. Here’s why:

1. High Demand

Lashes are no longer a luxury—they’re a beauty essential for many people. From everyday wear to special events, clients love the confidence boost that lash extensions provide. With repeat appointments every 2-3 weeks, you’ll have consistent business from loyal clients.

2. High Profit Margins

The cost of supplies for lash extensions is relatively low compared to the service price. For example, a full set of lash extensions can range from $100 to $300 or more, depending on your location and expertise. With regular fills adding up, even a small client base can generate significant income.

3. Scalability

Once you establish yourself as a lash artist, you can grow your business by adding services, hiring team members, or even creating your own product line. The possibilities are endless, and your earning potential increases as your business grows.

4. Flexibility

As a lash artist, you have control over your schedule, pricing, and clientele. This flexibility allows you to create a work-life balance while building a profitable business.

While the lash industry is profitable, success doesn’t happen overnight. Here are the key factors that contribute to building a thriving lash business:

1. Top-Notch Skills

Clients want a lash artist who delivers stunning results every time. Investing in high-quality training and continuing to refine your skills is essential for attracting and retaining clients.

2. Business Savvy

Knowing how to run a business is just as important as perfecting your craft. From setting your pricing to managing expenses and marketing your services, being business-savvy can make or break your success.

3. Marketing and Branding

In today’s digital age, having a strong online presence is crucial. A professional Instagram, a user-friendly website, and glowing client reviews can help you stand out in a crowded market.

4. Client Retention

A profitable lash business relies on repeat clients. Providing an exceptional experience, building strong relationships, and offering loyalty incentives can help you keep your books full.

If you’re serious about building a successful lash business, you don’t have to figure it out alone. The Lash Professional offers an Online Business Class for Lash Entrepreneurs designed to teach you everything you need to know about starting and scaling your lash business.

What You’ll Learn:

How to Set Up Your Business

From licensing to finding the perfect location, this class walks you through the logistics of starting your lash business.

Pricing Strategies

Learn how to price your services to cover costs, maximize profits, and stay competitive in your market.

Marketing and Branding

Discover how to create a strong brand, build an online presence, and attract your ideal clients.

Client Retention Techniques

Get tips on providing an exceptional client experience to keep customers coming back.

Scaling Your Business

Learn how to grow your lash business by adding new services, hiring staff, or even launching your own product line.

Wondering if Is lash business profitable applies to you? Here are a few success stories to inspire you:

1. Sarah, From Side Hustle to Full-Time

Sarah started lashing as a side hustle while working a 9-to-5 job. After taking The Lash Professional’s business class, she turned her passion into a full-time career. Now, she owns her own studio and makes six figures a year.

2. Maya, Social Media Superstar

Maya used the branding and marketing strategies she learned in the course to grow her Instagram following. With thousands of followers and a fully booked schedule, she’s become one of the most sought-after lash artists in her city.

3. Jessica, Salon Owner

Jessica started as a solo lash artist but dreamed of owning her own salon. The Lash Professional’s class helped her create a business plan, and now she runs a thriving salon with a team of five lash artists.

The answer depends on your dedication, passion, and willingness to learn. If you’re ready to put in the work, the lash industry offers incredible opportunities for financial success and creative fulfillment.

Here’s why starting a lash business might be perfect for you:

You love beauty and helping people feel confident.

You’re ready to be your own boss and set your own schedule.

You’re eager to learn and grow, both as an artist and an entrepreneur.

So, Is lash business profitable? Absolutely—but like any business, success requires a mix of skill, strategy, and hard work. The good news is that with the right tools and guidance, you can build a thriving lash business that fits your goals and lifestyle.

If you’re ready to take the next step, sign up for The Lash Professional’s Online Business Class. This comprehensive course will give you the knowledge and confidence to turn your lash dreams into reality. Whether you’re just starting out or looking to grow your existing business, this class has everything you need to succeed.

Don’t wait—your profitable lash business is just one step away!

Hello, lash artists! Vanessa Molica here, and I’ve got a special announcement for The Lash Professional community. 

I’m excited to announce that I’ve officially accepted an invitation to serve on the American Lash Association’s 2024 Leadership Council! You can check out the announcement here.

The American Lash Association is an organization dedicated to inspiring and uniting the lash artist community. As part of their mission, they offer lash artists incredible membership benefits and opportunities.

• Discounts on Essential Business Needs (Hello, Quickbooks & tax prep, anyone?)
  
• Discounts on Lash Products & Courses
  
• Discounts on Insurance & Mental Health Support Services
  
• Free Business Webinars from Industry Leaders
  
• Lash Artist Only Online Classifieds (For job listings, studio rentals, & more!)
  
• Curated Educational Resources (A Treasure Chest of the BEST Podcasts, Blogs, Youtube Videos, Events, and Courses!)
  
• Community Support in the Members Only Online Forum
  
• Networking & Mentorship Opportunities
  
• Exclusive Events
  
• ALA Magazine (The ONLY magazine created for lash artists)
  

If you’re a lash artist or running your own lash business, taxes might not be the most glamorous part of your career—but trust me, knowing how to maximize your tax write-offs is so worth it. As a  lash artist who reps The Lash Professional, I’ve learned a thing or two about saving money during tax season.

In this guide, I’m breaking down everything you need to know about tax write-offs for lash techs. Whether you’re a solopreneur or growing a full-blown beauty empire, these tips will help you keep more of your hard-earned cash while staying on the IRS’s good side.

Let’s start with the basics: a tax write-off is an expense that you can deduct from your taxable income. For lash techs, this means you can subtract certain business expenses from the money you’ve earned, reducing how much you owe in taxes.

The key is making sure your expenses are ordinary and necessary for your business. If it’s something you use to keep your lash business running smoothly, chances are it’s deductible!

Here are some common expenses you can write off as a lash artist. Grab a pen (or your notes app) and start keeping track of these throughout the year!

1. Lash Supplies and Products

Everything you use to create those gorgeous lash sets is tax-deductible. This includes:

-Lash trays (classic, volume, hybrid—you name it).

-Adhesives and removers.

-Tweezers, spoolies, and tools.

-Lash lift kits.

If you buy your supplies from The Lash Professional, keep those receipts—they’re gold come tax time!

2. Equipment and Furniture

If you’ve invested in comfy lash beds, ring lights, magnifying glasses, or storage carts, these items are deductible, too. Even your cute salon décor can count if it’s part of your workspace.

3. Rent and Utilities

Do you rent a studio or salon space? The cost of your rent, electricity, and water can all be written off. If you work from home, you may be able to deduct a portion of your rent or mortgage, utilities, and internet.

4. Marketing and Advertising

Your Instagram ads, business cards, website hosting, and any other marketing expenses are 100% deductible.

Pro Tip: If you’ve taken The Lash Professional’s Meta Ads Class for Lash Artists, that’s a write-off, too!

5. Education and Training

Continuing education is key in the beauty industry, and luckily, it’s tax-deductible. Courses like lash styling classes, business training, or certifications are all fair game.

6. Business Software and Apps

If you use booking software, payment apps, or tools like Canva for social media content, you can write off subscription fees.

7. Travel Expenses

If you attend lash conferences, training events, or client appointments that require travel, you can write off:

-Airfare or gas.

-Lodging.

-Meals while traveling for business.

1. Keep Organized Records

Save every receipt and invoice related to your business expenses. Digital tools like QuickBooks or Wave can help you track everything in one place.

2. Separate Business and Personal Finances

If you don’t already have a separate bank account for your lash business, now’s the time to set one up. This makes it so much easier to track your expenses and income.

3. Consult a Tax Professional

Even if you’re super organized, working with a tax pro can help you find write-offs you might have missed. Plus, they’ll make sure you’re following all the rules.

1. Can I Write Off My Lash Training?

Yes! Any education or certification courses you’ve taken for your business are deductible. That includes online training programs, like those offered by The Lash Professional.

2. What About My Cell Phone Bill?

If you use your phone for business purposes (like booking clients or managing your social media), you can write off a portion of your bill.

3. Can I Deduct Lash Supplies I Bought Last Year?

Unfortunately, no. You can only deduct expenses from the current tax year.

Taking advantage of tax write-offs isn’t just about saving money—it’s about reinvesting in your business. By reducing your taxable income, you can put those extra dollars toward better supplies, advanced training, or even upgrading your salon space.

If you’re serious about growing your lash business, staying on top of your finances is just as important as perfecting your isolation technique.

At The Lash Professional, we don’t just sell high-quality lash products and training—we’re here to help you succeed in every aspect of your business. From lash supplies to marketing classes, we’re your partner in building a thriving lash career.

So, how can you use tax write-offs to your advantage? By keeping track of your expenses, staying organized, and working with a tax pro, you can save money and reinvest in your lash business.

Whether you’re buying lash supplies, upgrading your workspace, or taking a training course, remember that these investments are part of what makes you an amazing lash artist. And the best part? They’re tax-deductible!

Ready to take your lash business to the next level? Check out The Lash Professional’s premium products and online classes today!

Interested in taking your lash business to the next level? 

Vanessa has one on one coaching for lash entrepreneurs!

Over the next few weeks we will be seeing a majority of our regulars due to the holiday season. These regulars have stuck with us through thick and thin. We love our loyal clients, but how do we show them? Buying a gift for all our clients, even just the loyal ones, would break the bank. Here are a few little DIY Christmas Client Gifts that I’ve used in the past that will save you some pretty penny as well as allow you to add some personal flare to each one!

Is it just me, or does everyone go a bit over board with baked goods in the winter? There is just something so comforting about fresh sugar cookies and an attempt at Santa with icing that is way too runny! Well, this is the perfect opportunity to make something inexpensive for your clients and add a little personal touch. This recipe is easy and full-proof. I always keep them round and finish them off with a lash, but the decorating possibilities are endless! Now some of you may be thinking, “ When does this crazy lady think I’ll find time for this?!”. For you, my dear, I have a shortcut… Go to the baked goods section of just about any local grocery store. Grab some pre-made round sugar cookies and some Betty Crocker icing, too! No bake time and no messy mixing of icing!

This is another super easy DIY. I know Hobby Lobby is a South West thing, but find the equivalent in your area; any craft store. Generally, stores like this will offer some on-going 40% off coupon for any one item! Snag a big thing of shatter proof ornaments, I usually get a color that is cohesive with the studio. Grab a paint pen, try black or white to keep it simple. Now, just write something lash-y! Lash Love or Lash Vibes 2017! 

Again, check out a local store for a big bag of chocolate and some little mesh bags, or plastic Christmas bags! In total this shouldn’t cost more than $10! Put some chocolate, a lash wand, and a little personal Christmas note in each for your clients! 

Lash Bashes and Lash Socials are becoming more and more popular throughout this industry. Why is that? It is merely another marketing technique for independent lash artists to find amazing and loyal clients! By having and advertising lash parties, you’ll be able to find local lash lovers and be able to connect with them on a more intimate level! Connecting with your clients will create a long-lasting lash relationship!

Here are some lash party ideas and tips for hosting a successful Lash Bash.

Decide where you will host the lash party. If you have a large enough studio/salon space, start there! Getting potential clients familiar with your space is important! That being said, be sure it is party-ready! Don’t stress about spending tons of money on decorations. A few streamers and balloons along with subtle lash touches will be enough. Try to feature lash brushes and cute images that clients can relate to!

No really, what’s the deal? A lash deal is VITAL to this operation! The most successful technique I’ve seen is merely creating a “coupon” for lashes. This is your selling point. You can advertise it as a raffle, game prizes, or just a hand out! This part of your party is so important, though, so don’t forget!

Women are ready to party! Women are going to be your main demographic. The next choice you need to make is what age group of women you want to focus on so you can cater to their specific interests! If you are looking for young women, try a Facebook or Instagram campaign to advertise your lash party! 

According to Sprout Social , Facebook and Instagram show 59%-88% usage among women in the 18-29 year age range. Creating a shareable add or post is a sure-fire way to reach your target and get your party started! WOOT WOOT!

If your social media game could use some help, we have a post that explains how to use social media togrow your lash business.

Champagne, in my opinion, is a MUST MENTION among the lash party ideas! The objective of your lash bash is to show potential clients what you are made of and champagne is the way to do it.

Why you ask? Well, it represents class and elegance, which is always a favorable image to display in an industry of women. It will also aid in a good time!

As the American writer F. Scott Fitzgerald once said, "Too much of anything is bad, but too much Champagne is just right.” So, create a champagne bar! Don’t buy anything too expensive, and set it out with a variation of juice and fruit. Something to remember, though, whenever you serve alcohol you have to serve food to soak it up. The fruit on your “champagne table” can double as a healthy food option. If you are unsure what else to serve, check out these lash cookie ideas!

With the lash world constantly changing and evolving, it is important as professionals that we stay ahead of the game! These lash party ideas and tips should help you score. 

Professionals generally get licensed with the intension of working in a specific field in the beauty industry. After learning of the never-ending types of jobs in the beauty industry, though, they end up doing something completely different! How do I know this? Well fellow lash lovers, I, myself, was one of these professionals! Let me take you on a journey through my cosmetology career path and encounters throughout this amazing industry, so you too might see the long list of possibilities!

Before we get started, I would like to mention that in the state of Arizona, where I reside, The State Board regulates cosmetology and esthetics. That being said, my journey started in cosmetology school! I was so sure that I would be a hairstylist, focusing on color! I love color and everything about it. No, not just hair color; art and paint and photography; just about anything that has vibrant fun colors. I assumed that would make me very successful with hair color. But my cosmetology career path far surpassed my expectations.

My first job out of cosmetology school was, yes, in a salon. I went straight to work for myself! I rented a salon station at a country club spa. It was beautiful. I saw beautiful women and beautiful hair everyday. But I quickly learned that I wouldn’t be working with color much. Most of the women I saw just needed a blowout or a retouch of color. I made good money but was very deterred to not be working with what I loved: color! I decided to explore other options

After working at the country club, I moved on to assist for the owner of a reputable salon. I was sure I had found the place I belonged. It, too, was beautiful; Chandeliers everywhere and marble floors. After a short amount of time, though, I realized I didn’t enjoy assisting. Though I learned so many techniques and tricks, I wasn’t even touching color. I decided to move on.

Next, I began to work at a spa. It was a resort spa! This spa was actually named, by Forbes, one of the top 5 spas in the world! I did all kinds of services there and I saw people from all over the world. I created fun and crazy hair color and cuts, but I just wasn’t enjoying myself. It was very fast-paced and high stress. Some people do well with work like that. I don’t do well with work like that. So I left.

Devastated and not sure what my next move would be, I began to work the front desk at a lash salon. In my mind it was a temporary position. I wanted to take a break from the craziness that was the beauty industry. I just wanted to answer phones and breathe. Which I did...and ended up falling in love with lashes in the process. I soon became the office assistant and from there was given an opportunity to take an eyelash extension course and started lashing.

I loved lashes!

Submerged into a totally different world than where I intended to be, I was surrounded by beautiful women with beautiful hearts (and beautiful lashes). Soon, I was promoted to the director of social media and marketing for the salon owner’s lash supply company! Yes, I am referring to The Lash Professional! I am able to work with colors and imagery through marketing and photography! Who would have guessed?

Throughout my journey I encountered many different positions or potential workplaces:

Is this all the industry has to offer? Heck no! The beauty industry covers everything from fragrance and skin and hair care, to supplier jobs! There are also opportunities in marketing, operations, sales, product development, commercial, and so many more! There are endless possibilities and types of jobs in the beauty industry…and it's growing more rapid than any other industry!

Trade shows are exciting, no matter what industry you are in! The beauty industry knows how to throw a party, so to speak. But beauty trade shows and conventions are more than just a party--they are strategic opportunities for lash artists and business owners. Here’s why.

First of all, big shows like International Beauty Show in Las Vegas are the perfect opportunity for you to educate yourself on all of the new industry trends! Like I said, whether you are a business owner or employee, trade shows will expose you to the latest and greatest techniques, products, and so much more! Why would you want to pass an opportunity like that up?!

No, I’m not talking about lash re-growth, I am talking about evolving; as a lash business, artist, and individual...who loves lashes! That’s right, being around some of the top lash companies and artists in this industry is a sure-fire way to get your creative juices flowing. Submerging yourself into the center of their world will motivate you to grind, by any means necessary and of course will be a testament as to how far you can go!

Sometimes we get so caught up in our business and work that we forget to stop to self evaluate. Doing this is so important. Being aware of your own strengths and weakness will allow you to grow and evolve into everything you’ve ever wanted to be! Having someone or something to gage and compare yourself to will help you with doing so. Now, don’t get me wrong…everyone is an individual and is special and unique in their own way; we should never compare ourselves to others for any other reason than to grow into a better individual. BUT, being aware of your competitors strengths and weaknesses, as well as your own, will allow you the tools you need to succeed in this industry.

Networking is something we know a lot about (you know, attaching lashes to one another all day every day), but I am actually referring to professional networking! If you are anything like me, networking isn’t always easy… I overhear someone in a supermarket say they do lashes and I hesitate to reach out (I am very shy, believe it or not). Trade shows, however, create a whole new level of comfort. People WANT you to reach out to them; networking is literally the reason people go to these things. Successful networking can be a life changing experience; having people to learn from and lean on can take you to the next level of lashing.

Ahhh, yes, the lime light! Ok, lime light may be a stretch, but exposure is real! In the beauty industry, as we all know, exposure is everything. Along with networking, exposure is something that can bump you to the next level. Make sure people are aware of who you are and that you are a force to recon with. With exposure will come reputability and with reputability will come success. Trade shows aren’t the only way to do this, but they sure do make it a lot easier!

By show up, I mean you have an opportunity to really show people what you are made of! Whether you are exhibiting (have a booth) or are merely attending, don’t let yourself fade into the background. Trade shows give you an opportunity to express yourself and your business. Why is that important you ask? Well, think about this: If you assume 20,000 people go to a trade show, you can assume that about 15,000 of those people discover new companies that they want to be a part of. Actually, those stats aren’t “assumed”, they are real! Susan Ratliff, previous owner of Exhibit Experts and writer of “Exhibit like an Expert” wrote in her book that “77%” of attendees will essentially join forces with a new company, whether it’s a new vendor, retailer, or who knows, maybe a new salon or lash artist!"

Now keep in mind, for The Lash Professional, shows like IBS Vegas are most ideal for exhibiting. Shows like IBS give us an opportunity to sell our lash products and lash training to professionals like you! For a lash salon or lash artist to exhibit, however, Beauty Con and bridal shows may be more beneficial. These types of shows will allow you to sell your services to potential clients. Companies like Exhibit Experts are designed and available to help you work through your options and will create an incredible booth for you to be sure you SHOW UP, no matter where you are exhibiting. Check out their website to see what I am talking about! And come see The Lash Professional at IBS Las Vegas this weekend, while you are at it, and you can see the incredible booth they've created for us!

This is probably the easiest reason for you to give in to; trade shows are fun! Being submerged in an environment that you are passionate about is so uplifting and fulfilling. From the educational classes to give-aways and so much more. Nothing will gain the attention of potential costumers/clients more than a company or artist who is having a good time. Participating in all the fun will show everyone what kind of person or company you are, which will benefit you in the long run! What better way to build a business or passion than to have fun.

There are pros and cons to exhibiting or even just to attend trade shows such as cost and time. Well, from the wise mouth of a dear friend of mine, you can’t make money if you don’t invest money. And, because I think it is necessary, I’ll end with another quote from Susan Ratliff’s book as well, which is actually a quote from Zig Ziggler, “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” And that is the truest truth I’ve ever heard!

Have you ever scrolled through Instagram, seen your favorite lash artists repping their favorite brands, and thought, How do I get in on that? Becoming a lash brand ambassador isn’t just a dream—it’s a game-changing way to grow your career, connect with the lash community, and even earn perks like free products and exclusive deals.

If you’re wondering what the best lash brand ambassador programs are, you’re in the right place. As a lash artist repping The Lash Professional, I know how impactful a great ambassador program can be. Let me share why becoming a brand ambassador is so worth it and why The Lash Professional’s program is one you need to check out.

First things first: what exactly is a lash brand ambassador program? It’s a partnership between a lash brand and lash artists who love their products. As an ambassador, you promote the brand on social media, share your favorite products, and sometimes even get sneak peeks of new launches.

In return, you can earn perks like:

-Free or discounted lash products.

-Exclusive access to events or training.

-Opportunities to grow your social media following.

It’s a win-win for you and the brand because you get to rep products you already love while building your credibility as a lash artist.

If you’re on the fence about joining a lash brand ambassador program, let me give you a few reasons why it’s totally worth it:

1. Build Your Personal Brand

Being an ambassador shows your clients and followers that you’re a pro who’s connected to the industry. It’s a great way to level up your personal brand and stand out in a competitive market.

2. Save Money on Lash Supplies

Let’s be real—lash products can add up. Ambassador programs often give you discounts or freebies, which can help you save big while keeping your kit stocked with premium supplies.

3. Network with Other Lash Artists

Many ambassador programs have a community vibe, connecting you with other lash artists. You can share tips, learn from each other, and maybe even make some lash besties.

4. Gain Social Media Exposure

Brands love to feature their ambassadors on their Instagram, TikTok, or website. This kind of exposure can help you attract new clients and grow your following.

Not all ambassador programs are created equal, so it’s important to choose one that aligns with your values and goals. Here’s what to look for:

1. Quality Products

You should feel confident recommending the brand’s products to your clients. Make sure the brand uses safe, high-quality materials that deliver amazing results.

2. Fair Perks

Look for programs that offer real value, whether it’s discounts, free products, or opportunities to grow your career.

3. Strong Community

The best programs foster a sense of connection among their ambassadors. A supportive community can make all the difference.

4. Clear Expectations

A good program will outline exactly what’s expected of you as an ambassador, so there are no surprises.

Okay, shameless plug time—but trust me, The Lash Professional’s ambassador program is one of the best out there, and here’s why:

1. High-Quality Products

From lash trays to adhesives, The Lash Professional is known for top-notch products that clients and lash artists swear by. As an ambassador, you’ll be repping tools and products you can actually stand behind.

2. Exclusive Perks

As a TLP ambassador, you’ll get:

-Discounts on premium lash products.

-Early access to new launches.

-Opportunities to be featured on The Lash Professional’s social media and website.

3. Supportive Community

Being part of the TLP fam means connecting with other passionate lash artists who love what they do. It’s not just a program—it’s a squad.

4. Career Growth

The Lash Professional goes beyond products. With training programs and business resources, they help ambassadors build their skills and grow their lash businesses.

Ready to take the leap? Here’s how to get started:

1. Find a Brand You Love

Choose a brand whose products you already use and believe in. Authenticity is key to being a successful ambassador.

2. Build Your Social Media Presence

Brands look for ambassadors with an engaged following. Post your best lash work, interact with your audience, and use hashtags to get noticed.

3. Apply to the Program

Most brands have an online application process. Be sure to highlight your passion for lashes, your experience, and why you’d make a great ambassador.

4. Start Repping the Brand

Once accepted, start sharing your love for the brand with your followers. Post tutorials, reviews, or behind-the-scenes content featuring the products.

1. Do I Need a Big Following to Be an Ambassador?

Not necessarily! Many brands prioritize engagement and quality content over follower count.

2. Can I Be an Ambassador for More Than One Brand?

This depends on the program. Some brands allow it, while others prefer exclusivity.

3. What Happens If I Stop Being an Ambassador?

Most programs are flexible, so if life gets busy, you can step back without hard feelings.

So, what are the best lash brand ambassador programs? The ones that let you rep products you love, grow your career, and connect with an amazing community. If you’re looking for a program that checks all those boxes, The Lash Professional’s ambassador program is definitely worth exploring.

Ready to start your journey as a lash brand ambassador? Apply to join The Lash Professional today!